Flights between Britain and New York costing less than £60 are set to be introduced in the new year.
Tickets will be sold on flights to airports other than JFK using six Boeing 737MAX aircraft which burn less fuel than other long-haul planes, the Times reported.
Earlier this month the airline revealed that it would cut US-bound services leaving Gatwick from 34 to 22 flights a week from next year.
British Airways cut flights to the US from the UK earlier this year.
Flights on the Boeing 787 Dreamliner aircraft will start at £135.