Everyone’s favorite PlayStation parody account on Twitter is shutting down

 

Image: KAZUHIRO NOGI/AFP/Getty Images

Enjoy @KazHiraiCEO while you can.

The owner of the long-lived Twitter parody account that jokingly speaks for Sony president and CEO Kaz Hirai has decided it’s time to say goodbye. Not immediately, mind you; the plan is to step away sometime after E3 2018.

“For over 6 years now I have been running this Twitter account. I originally started it because I wanted to make jokes about video game news, rumours, and press conferences, but I knew nobody in real life that would have got them,” the unidentified owner wrote.

They go on to explain how, while still a fan of video games, there’s been less of an interest recently in keeping up with the daily news and happenings in video games. That lack of enthusiasm has contributed to what the account’s owner sees as too many repeated jokes.

“I have therefore decided that 2018 will be the last year of this Twitter account,” they continued, laying out three reasons for the early heads-up:

1. I want to do the account for one more E3.

2. I also want to give myself time to do a proper ending for this account. I don’t know what it is yet, but I don’t want it to just peter out.

3. I am rubbish at giving up things, and this announcement will force me to end it.

The account probably won’t be deleted (I would think), but the owner plans to step away. I wouldn’t be surprised if the “proper ending” they’d like to deliver happens as part of the annual E3 circus.

All good things must come to an end. So it is with @KazHiraiCEO, an account that has fooled more than one of my friends in the decade-plus I’ve spent covering video games. It was always just funny enough to be parody and just real enough to fool the unaware.

It will be missed. 

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