Expedia study reveals key trends in ‘booming’ bleisure travel sector

Expedia study reveals key trends in ‘booming’ bleisure travel sector

New research conducted by Expedia Group Media Solutions has found 60% of corporate travellers globally extend their trips to add some leisure activities.

The results of the Unpacking Bleisure Traveler Trends report were released today at the annual Phocuswright Europe conference in Amsterdam.

It found bleisure travelers take more than six business trips per year, and more than 60% of business trips during the last year were extended for leisure purposes.

In the US, bleisure travel conversion is consistent with the multi-national average of 60%, representing an almost 40% increase in American bleisure travel since 2016.

Get the full story at Travolution and download the report at Expedia (free registration)

The tours and activities sector is not hotels 2.0. It’s a massive business opportunity, though. TripAdvisor CEO Stephen Kaufer estimated it will be about half the size of the hotel sector, with similar take rates.

Read more

Meetings technology and venue network provider Cvent released its list of the top hotels for meetings and events in each the U.S., Europe, Asia/Pacific and the Middle East and Africa.

Read more

The business intelligence suite offers at-a-glance dashboards showing both past performance and trend analysis which helps restaurants manage their operations, adjust their staffing schedules, and tailor their marketing efforts – all in real time.

Read more

More often than not, places mean different things to different people, holding appeal based on personal preferences or interests. Here are six marketing campaigns with differing approaches, and the reasons why they work.

Read more

Marketers hoping to lure consumers to social media need to craft unique, experience-driven campaigns around their travel products, as most travelers still rely on search engines, like Google, to inform their travel decisions and purchases.

Read more