PR Newswire (paid press release):
FORT WORTH, Texas, Sept. 13, 2017 /PRNewswire/ — Koddi announced today that it had won the Driving Results category in the 2017 Facebook Innovation Spotlight, the annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.
Koddi is a travel-focused ad technology that helps enterprise-level travel brands optimize complex dynamic ad campaigns at scale and drive additional bookings at high returns. The company’s winning case study shared how it helped a global hotel brand launch a successful Dynamic Ads for Travel campaign on Facebook, driving results for 5,200 hotel properties across 180,000 daily ad variations. The client’s bookings increased by 326 percent while revenue increased 328 percent year over year.
“It’s a tremendous honor to receive this recognition from Facebook,” says Nicholas Ward, president, and co-founder of Koddi. “In developing our solutions for Dynamic Ads for Travel, we focused on painting a complete picture, incorporating our robust traveler data set with performance data. We’ve been able to automate the consolidation of disparate sources of information, as well as the marketing decision process that allows global brands to drive bookings where they matter most. We’re extremely excited about Facebook’s growth and the channel’s ability to reach users at key decision-making moments.”
Facebook’s Innovation Spotlight is an annual showcase highlighting the year’s most exciting innovations from developers, agencies and Marketing Partners across Facebook and Instagram. This year featured three different categories for innovation: Creativity Around Video, Omnichannel Online and Offline Sales, and Driving Results. The three winning companies will be recognized at Facebook’s Global Partner Summit on Oct. 4-5 in San Francisco.
“We are excited to announce Koddi as our Facebook Innovation Spotlight winner for the ‘Driving Results’ category,” states Scott Hannan, Head of Marketing Partnerships, Americas. “Koddi is one of the early partners on Dynamic Ads for Travel, and their platform helps simplify and automate challenges for travel marketers. Koddi is a collaborative partner that helps to solve the unique travel needs that face marketers today.”
Koddi is a software as a service provider of marketing technology for advertisers in the travel industry. Our partners leverage the Koddi platform and its fully automated and customizable reporting features to manage marketing investment for hundreds of thousands of hotel properties globally. Koddi serves nine of the top ten largest U.S. hotel suppliers, and one-third of all global metasearch investment is done through the Koddi platform.
Facebook Innovation Spotlight Winner
Facebook Innovation Spotlight Winner Driving Results
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