How did Rock and Fond du Lac counties fare in tourism spending per capita?

How did Rock and Fond du Lac counties fare in tourism spending per capita?

The Wisconsin Department of Tourism reports that Milwaukee and Dane counties once again led the state with overall revenue from direct visitor spending in 2016, reaching $1.93 billion and $1.2 billion, respectively.

Although direct visitor spending grew by 3.93 percent in Milwaukee County and 5.16 percent in Dane County, both were outpaced by Fond du Lac County and Rock County when the rate of growth is considered. Fond du Lac County led the state with an increase of 6.72 percent in overall direct visitor spending in 2016, and Rock County followed closely with an increase of 6.64 percent, according to the study by Longwoods International.

On a per-resident basis, how many dollars did Fond du Lac County report in direct visitor spending in 2016?

A. $1,366

B. $2,035

C. $989

D. $10,280

On a per resident basis, how many dollars did Rock County report in direct visitor spending in 2016?

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A. $5,932

B. $1,471

C. $2,387

D. $11,166

Answers: A and B. Fond du Lac County reported $1,366 and Rock County reported $1,471 per resident in direct visitor spending in 2016 for totals of $141.1 million and $235.2 million, respectively. Comparatively, Milwaukee County reported $2,035 and Dane County reported $2,340 per resident in direct visitor spending over the same time period.

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