Continuing its drive to enable customers and exhibitors to make the most of social networking opportunities, IMEX in Frankfurt provides partnered with networking specialists Zenvoy to make it easier for attendees to fulfill even more like-minded people at the display.
The introduction of this brand new service at IMEX in Frankfurt follows a pilot test last year and its successful introduction and roll-out at IMEX America in Oct 2016.
Carina Käfig, CEO of the IMEX Group stated; “ We’ re always thinking about partnerships and collaborations with innovators who can bring new concepts to advertise – everyone from education creative designers to event tech developers. Whenever there’ s a clear benefit for an important audience, in this case meetings plus events planners, then we love to conduct a small, manageable trial plus, if the results are sound and the feedback’ s good, then we often move quickly to a formal roll-out and launch. Zenvoy’ s an excellent example of that process.
10, 000 introductions to date
“ Zenvoy creates network opportunities not only at the show yet long afterwards. After facilitating a few, 000 plus introductions before plus during IMEX America, over ten, 000 introductions have now been made intended for IMEX America buyers and we come with an IMEX America community with more than one, 300 active users.
” Helping our clients create powerful connections with the right individuals is now built into our mission. Brand new partners with fresh new ideas, like Zenvoy, help us keep that will target in plain sight. ”
Devan Chauhan, Assistant Supervisor – MICE & Leisure, from Globe Forex & Travels Limited was a Hosted Buyer at IMEX America 2016. He says, “ Within this era of digitization, Zenvoy is definitely an awesome platform for digital get in touch with exchange and networking, allowing customers like me to contact professionals of the exact same field. I am really happy with this and would like to continue to take the services in future. ”
Zenvoy achieves results intended for IMEX by inviting pre-registered managed buyers and visitor buyers in order to opt-in and complete a confidential user profile. It then uses intelligent data profiling software to analyse and match up each person with others with comparable business profiles including job name, nature of business and period of time in the industry. Like-minded individuals are then asked to connect online or arrange to fulfill face-to-face at the show during lunch time breaks or at the end of the day.
Leo Gestetner, Co-Founder and TOP DOG of Zenvoy commented; “ The particular service and the data are completely private, meaning attendees are guaranteed of complete discretion and the opening paragraphs are specific to IMEX within Frankfurt. There is no downloading, swiping, looking, hunting or spamming. Zenvoy becomes IMEX from a 4-day event in order to months of networking! ”
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