The international tourism industry presently faces many challenges. Amid the newest geopolitical situation holidaymakers have become uncertain about how safe it is to travel.
From 8 to twelve March 2017 ITB Berlin can debate highly controversial issues and the eve of the 51st model continues to maintain its strong market place. At the World’ s Leading Traveling Trade Show there is no sign that will people’ s lust for vacation has waned. Once again, the twenty six halls on the Berlin Exhibition Environment are fully booked. Over the course of 5 days more than 10, 000 businesses from 184 countries will be symbolized on 1, 092 stands addressing 160, 000 square metres and will also be showcasing the global tourism industry’ s i9000 latest products and trends.
Dr . Christian Gö ke, Ceo of Messe Berlin GmbH: ” As the world’ s most important collecting place for the tourism industry ITB Berlin above all brings people jointly. A million face-to-face meetings at ITB Berlin will do one thing in particular, which is build trust, trust on which all of us increasingly depend in our business negotiations, in a digitalised and globalised entire world that has become more and more difficult to understand. “
Over 80 percent of our exhibitors are from overseas. The organisers again expect a lot more than 100, 000 international trade site visitors as well as many thousand members of the public in the weekend, who will be able to book their own holidays directly at the show.
Partner country Botswana concentrates on sustainability
The limelight will be on the partner country Botswana, which has been a regular exhibitor at ITB Berlin since 1983, and this yr will be represented with 39 businesses. Botswana will have information on its broad variety of products and services in Hall 20, make a focus on ecologically sustainable travel and leisure. Visitors can also admire traditional dances as well as handicrafts from Botswana within Hall 4. 1 . On the event of the show the partner nation will host a spectactular wedding reception at the opening event of ITB Berlin in the CityCube Berlin.
ITB Speed Dating Time: 2, 800 meetings in just 1 day
This year, on nine March 2017 at ITB Bremen, two Speed Dating events can give buyers and bloggers an opportunity to discuss with exhibitors from around the world, enabling these to establish valuable contacts all in one day time.
On Thursday early morning at ITB Berlin the ITB Speed Networking event will take place for your third time. Brief time slot machine games will give leading buyers who are associates of the ITB Buyers Circle an opportunity to meet and get to know exhibitors. More than 1, 000 meetings have already been placed in the run-up to the fair. The particular exclusive ITB Buyers Circle collects 1, 000 leading buyers through Europe, Asia, America, Africa plus Australia. Over the past five years the particular ITB Buyers Circle has become a sought-after meeting place for travel purchasers from around the world. Some 80 percent of the participants attend in an immediate decision-making capacity, with a budget greater than 500, 000 euros. More than one 3rd of buyers even have over 10 million euros and more at their disposal.
At the ITB Blogger Swiftness Dating in the afternoon exhibitors plus bloggers will have an opportunity to hold short meetings and talk about joint endeavors or exchange ideas on long term collaboration. A total of 1, 800 conferences have already been arranged with the ITB Dating Tool.
ITB Bremen Convention: well prepared for turbulent occasions
From 8 in order to 11 March 2017 key subjects at the ITB Berlin Convention would be the ever-deepening geopolitical crises and technical advances in artificial intelligence. This season, the main heading is ’ Bothersome Travel: The End of the World as you may know It’. Last year’ s essential topic on the services provided by humanoid robots will be continued in 2017 with a focus on artificial intelligence. Upon Wednesday, 8 March 2017, the particular ITB Future Day will concentrate on the mega trends in business and society and key subjects concerning the global travel and travel and leisure industry. The findings of distinctive empirical surveys and examples of guidelines from major market players plus leading innovators will provide valuable information and concrete decision-making help intended for shaping corporate strategies and procedures. On 9 March 2017 the particular ITB Hospitality Day will also possess information on artificial intelligence in the assistance sector. On Wednesday, 8 03 2017, day one of the Destination Times, the service robot ’ Pepper’ will give a live demonstration from the skills on stage.
Exceptional travel safety survey at the ITB Future Day
Within cooperation with the independent market specialist Norstat, the findings of a study commissioned by the ITB Berlin plus carried out by Travelzoo will uncover the scale of travellers’ issues in the world’ s main travel and leisure source markets and what kind of details tourists consider helpful. One of the results of this market survey is that with regard to 97 per cent of the interviewees all over the world the question of how safe a location is plays an important role. Regardless of this, for the majority of those polled it has not really dampened their desire to travel. This season only four per cent of British people and six per cent of Germans and French respectively would prefer never to travel abroad for safety factors.
‘ Year associated with Sustainable Tourism’
The particular United Nations organisation UNWTO has announced 2017 the ’ Year associated with Sustainable Tourism’. The focus is within the economic, ecological and social factors that represent the sustainability objectives of the Agenda 2030. On Fri, 10 March at ITB Bremen, the ITB CSR Day is going to be setting the tone. At the ITB Berlin Convention, high-ranking figures symbolizing politics, science and business will certainly discuss innovative concepts, examples of guidelines and the economic prospects for lasting tourism. The main topic this year is going to be ’ Sustainable Food and Beverages within the Hotel Industry and at Tourism Destinations’. Besides the ITB Berlin Convention several other events will also dwell on the main topic of CSR. Thus, a wide range of papers plus discussions on sustainability will be occurring again, mainly on the two phases in Hall 4. 1 .
The future is digital
For many years growth and powerful expansion have been the hallmarks from the Travel Technology Halls and the eTravel World. Currently, 30 per cent from the exhibitors in the Travel Technology section are newcomers to the show. The particular increasing presence of payment program providers also underlines the expanding importance of travel technology.
This year, the eTravel World is usually fully booked again. Due to the higher level of demand an extra hall continues to be set up. In Hall 7. 1c visitors will find that first-time exhibitors make up around 60 per cent of these present. The eTravel World has been fully booked as early as November 2016. Over 70 companies representing social networking, big data and mobile vacation services are represented in this fast-growing segment. At the same time the eTravel Planet is attracting more and more international exhibitors and especially startups from around the world. Upon Friday, 10 March at eleven. 30 a. m., for the first time online companies can take part in an international harrassing event powered by Phocuswright.
New segment: Medical Travel and leisure
This year at ITB Berlin, for the first time the important growth portion of medical tourism will obtain its own platform. Medical service providers, resorts and destinations will be able to exhibit goods and services In the Medical Travel and leisure Pavilion in Hall 3. second .
On Thursday, nine March from 3 to 4 p. meters., in addition to lectures and presentations, the Medical Networking Reception will take place within the Medical Tourism Pavilion in Corridor 3. 2 .
Popular for space from exhibitors
At the 51st ITB Bremen exhibitor demand for floor space is really as high as ever. Turkey, that is looking positively towards the future, is going to be represented in its own hall once again. Regardless of India’ s current recession exhibitors from the sub-continent are taking part in Hall 5. 2b, which once more is fully booked. Among the Europe occupying larger display areas is going to be Croatia in Hall 1 . two, France and Portugal in Corridor 1 . 1, and the Czech Republic in Hall 7. 2 m. Hall 26, featuring Asia, is usually fully booked again with waiting around lists. Exhibitors from Indonesia may also be occupying more space. HanaTour, certainly one of Korea’ s largest tour workers, will be represented on its own stand as well as for the first time. The stands of Caissa Travel Management, Beijing Nimbus Traveling, China Inbound and the Dossen Resort Group from China will be contributing to the range of products displayed simply by one of Asia’ s leading development markets in tourism. The development potential of Middle Eastern nations will also be reflected at ITB Bremen. A total of 32 major exhibitors from the Middle East will be displayed at ITB Berlin. The Usa Arab Emirates and Qatar Air passage on an area of 3, 380 sq . metres as well as Saudi Arabia upon more than 300 square metres is going to be occupying larger stands than in 2016. The displays of the USA are usually expanding by 100 square metre distances. This year, Australia will also be represented on the larger stand, and its neighbour Brand new Zealand will be appearing individually using its services and new products in Corridor 5. 2a. Several exhibitors through Africa and Europe are now back again after a prolonged absence. Among them, Togo und Senegal can be found in Hall twenty one. Andorra is also back at ITB Berlin and will be represented in Corridor 2 . 1 .
This season, the stand of Convention & Culture Partner Slovenia in Corridor 17 has grown too. Slovenia is certainly sponsoring the Wi-Fi network within the entire grounds at ITB Bremen. In Hall 9 this year, guests can find even more hotels, including the bigger stands of Hyatt Hotels & Resorts, Hilton, Accor Hotels, Jin Jiang International and Expedia. Krauts (umgangssprachlich) Hotel & Resort Holding is really a newcomer this year and can also be present in Hall 9. Airbus is also the first-time exhibitor, in Hall twenty five. This is also where Aeroflot is going to be represented with its own stand for the very first time. The number of car rental firms and visit operators in Hall 14. one has also risen significantly.
ITB goes China
This year, ITB Berlin is once again organising the ITB Chinese Evening, a networking event, to give serious visitors better access to the Chinese language travel market. As a global brand name ITB Berlin has become a household title beyond national borders. With the starting of ITB China from ten to 12 May 2017 within Shanghai ITB Berlin will keep build on and strengthen its marketplace position in Asia.
LGBT – even bigger and more vibrant
This year, this fast-growing LGBT segment will feature a brand new Presentation Corner, where exhibitors may showcase their latest LGBT items. ITB Berlin currently boasts the particular world’ s largest range of LGBT travel services. The lectures happening in Hall 21b and at the particular ITB Berlin Convention will concentrate on the world’ s first journey campaign with transgender models, upon successful business models exploiting the forex market, and on LGBT-friendly destinations. This year, the best LGBT Pavilion in Hall 21b will feature numerous new exhibitors, including Hornet. com, the The state of illinois Office of Tourism, Aspen Snowmass with information on the big LGBT Skiweek, the Belmond Hotel Group, along with ALAT. LGBT, the South United states LGBT Travel Association. There will become several newcomers at the show through Spain, including World Pride This town 2017, Valencia and Benidorm, ELLA – Lesbian Travel from Majorca and the Arona Tourist Board through Tenerife.
Even more companies at the ITB Career Center
More employers than ever is going to be represented at the Career Center within Hall 11. 1 . Major travel and leisure companies including DER Touristik, Marriott International and Sixt Autovermietung is going to be represented with their own stands. Around the stand of the Federal Employment Company, the Career Center’ s exclusive companion, personnel managers from Accor Resorts, Adina Apartment Hotels, Cruise Internet Hamburg, Eurowings and Viking Lake Cruises, among others, will have information on present training and job vacancies. The work wall has 100 tourism opportunities alone being offered by exhibitors as well as the job market of the Federal Employment Company.
Wide-ranging cultural items
This year, the LIFESTYLE LOUNGE is celebrating its 10th anniversary and will be bigger than ever before. Within Hall 16 as well as Hall fifteen. 1 trade visitors and culturally interested travellers will find over seventy exhibitors from nine countries. Within the Culture Hall Flanders is the Lifestyle partner of ITB Berlin. The particular CULTURE CONFERENCE LOUNGE is a strongly established part of the CULTURE LOUNGE, in which a programme of cultural tourism occasions including lectures and presentations will be held at.
Exclusive preview from the Berlin Travel Festival 2018
Messe Berlin supports and it is a partner of the Berlin Travel Celebration, which will take place in the Arena, Berlin-Kreuzberg, from 9 to 11 Mar 2018. At this year’ s ITB Berlin the ITB Berlin Vacation Festival will host a survey one year before its official release. From 8 to 10 03 2017 at the Marshall-Haus an exclusive survey event in the shape of an online exhibition can be visited at the World’ s Largest Travel Trade Show®. The highlight will be a programme associated with stage events under the heading associated with ’ People, Places and Memories’. This innovative format, combining an idea store for consumers and a brand new type of exhibition for the industry, is made to be a new platform that means dialogue, inspiration and exploring the euphoric pleasures.
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