ITB Berlin 2017: Positive economic predictions give the global travel industry a lift

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Lust designed for travel and profound safety issues – Personal encounters vs . the particular digital world – ITB Bremen underlines its standing as the World’ s Leading Travel Trade Display ® – Record numbers on the ITB Berlin Convention and embrace international buyers – Preparations below way for ITB China in Shanghai in china

As the world’ t marketplace and the trendsetter of the worldwide travel industry ITB Berlin once more impressively underlined its standing because the World’ s Leading Travel Industry Show ®. International trade guest numbers increased significantly and at 28, 500 delegates (an increase of seven. 7 per cent) participation within the 14th ITB Berlin Convention attained a new record. However , at 109, 000 overall trade visitor figures were down on last year due to hit action at Berlin’ s international airports.

Now that the five-day tv show of industry products has come to an end the final outcome one can draw is this: face-to-face conferences between business partners from all over the world have become increasingly important, especially at any given time of uncertainty and geopolitical issues. One of the trends which has taken keep everywhere in the travel industry was apparent in each of the 26 display halls: the digital transition has taken within the business of selling tourism with breathtaking speed. Positive forecasts for that European economy and in particular for Philippines as one of the biggest source markets pertaining to international tourism have also given the particular sector a boost. The travel industry’ s high expectations for 2017 have been significantly helped by a resolutely favourable mood among consumers, whilst unemployment has sunk to in the past low figures. One topic that will occupied exhibitors and visitors all through was consumers’ increasing concern for his or her safety.

Dr . Alfredia Gö ke, CEO of Messe Berlin GmbH: “ Even in these uncertain times individuals refuse to be put off from travelling. These are prepared to adapt to the new situation plus bring their personal holiday requirements into line with the changes occurring in society. They now properly think their holiday plans as well as afford a great deal of consideration to their individual safety. “

According to Doctor Christian Gö ke, this year each exhibitors and visitors at ITB Berlin will return home having a message that is just as strong since it is clear: “ Racism, protectionism, populism and barriers between nations are certainly not compatible with a prospering tourism sector. The travel industry is one of the greatest branches of the global economy and another of its most important employers. It stimulates international understanding in many ways and plays a role in long-term economic growth. In many nations tourism is vital to people’ s i9000 livelihoods and ultimately guarantees financial stability. “

From almost eight to 12 March 2017, within the five days of the show, over 10, 000 exhibiting companies through 184 countries and regions shown their products and services on one, 092 stands to visitors. A global tourism industry exhibited its newest products and trends on an area addressing 160, 000 square metres. On the 51st edition of ITB Bremen the number of buyers in a decision-making capability was impressive. Two-thirds of business visitors said they were directly sanctioned to buy travel products. 80 % of the Buyers Circle members could make direct decisions and had over fifty percent a million euros at their disposal. Over one-third of the buyers present were able to save money than ten million euros.

The spotlight was on Botswana as the Official Partner Country associated with ITB Berlin. On the eve associated with ITB Berlin Botswana hosted a wonderful opening ceremony, whetting the appetites of the tourism industry for more. Using its sustainable tourism, safaris and animals conservation projects, its impressive plants and creatures and its rich cultural heritage, this particular fascinating landlocked country in the south west of Africa has positioned by itself on the market as one of the most attractive vacation destinations on the African continent. Like a green destination in the heart associated with Europe Slovenia, the Convention & Culture Partner of the show, shown sustainable tourism concepts and a broad variety of cultural attractions at ITB Bremen.

The digital transformation from the entire industry continues to move forward apace. Due to high demand the eTravel Planet featured an additional hall. In addition to Corridor 6. 1 visitors found several newcomers in Hall 7. 1c. The eTravel World attracted much more international exhibitors and in particular startups through around the world. The increasing presence associated with payment system providers also underlined the growing importance of travel technologies. Representing a new fast-growing market, Healthcare Tourism celebrated its debut. Amongst other exhibiting nations, Turkey, Dubai, the United Arab Emirates, Belgium and Belarus provided a focused display of information and the latest healthcare tourism products at the Medical Pavilion.

Featuring 200 sessions plus 400 speakers over a period of four times, the ITB Berlin Convention underlined its role as the world’ ersus leading event of its kind. The most recent topics ranging from geopolitical crises plus catastrophes to artificial intelligence turned out to be a fascinating attraction for visitors. twenty-eight, 000 visitors (2016: 26, 000) attended the 14th edition from the ITB Berlin Convention which happened in eight auditoriums on the Bremen Exhibition Grounds.

The world’ s largest display of the travel and leisure industry had been booked up for weeks beforehand and benefited from the brand new hall layout. David Ruetz, Mind of ITB Berlin: “ The particular reorganisation of the halls was perfectly received by exhibitors and guests. Compared to last year we were able to provide our partners nearly 2, 500 more square metres of space on the floor. “ Due in particular to the latest sharp increase in demand from Arabic countries the layout of a variety of display halls had been changed.

According to preliminary figures, on the weekend break around 60, 000 participants reached find out about the latest trends on the exhibit grounds. As in previous years, it had been possible to book tours straight at ITB Berlin.

While ITB Berlin 2017 was below way preparations were gathering speed for the next networking event from the international travel industry: ITB Cina, which is due to be launched within Shanghai, will build on and reinforce ITB’ s market position within Asia. From 10 to twelve May some of China’ s top travel companies will be represented at the Shanghai in china World Expo Exhibition and Meeting Center where the display area has already been booked up. A new and productive chapter has already been written by Messe Bremen in another part of Asia. Released ten years ago, ITB Asia, which usually takes place annually in Singapore, has generated itself as the leading B2B occasion for the Asian travel market. Along with just under 800 exhibitors from more than 70 countries and around nine, 650 participants from 110 nations, this trade show and meeting points the way forward for Asia’ s tourism industry.

Tshekedi Khama, minister of travel and leisure of Botswana, the Official Partner Nation of ITB Berlin 2017:

“ For us, as Botswana we are really honoured to have had the opportunity to partner with ITB Berlin. It really is unbelievable how this relationship in between Botswana and ITB Berlin began. How far we got to where we have been now, and obviously the publicity that Botswana received. We certainly came here with every purpose to get as much out of it for our nation as possible and to share with other nations and participate with ITB Bremen. It was a wonderful opportunity and ITB Berlin was more than what I can ever have imagined. I think which was also demonstrated by the presentation upon Tuesday night and how our team carried out, they really felt that they got received the warmth of Germany, Bremen and especially of ITB Berlin. Which was such an emotional performance, you produced us really proud and we are already really pleased to partner with ITB Bremen. We could go on and say that we are therefore happy and honoured to have already been ITB Berlin partners for 2017. This is only the beginning. “

Dr . Michael Frenzel, Chief executive of the Federal Association of the German born Tourism Industry (BTW):

“ This year ITB Berlin had been once again the tourism industry’ s i9000 main platform for doing business, getting inspiration and exchanging knowledge, as well as close dialogue and getting to know one another even better. The world came together within Berlin, and here at ITB Bremen there were no borders or wall space. There was a natural mingling of different countries and cultures, and that is exactly the information we have to take home and pass on towards the world. Walls must be torn straight down and not new ones built, in people’ s minds and on the earth. Travel and tourism promotes global understanding, and in order to do so our own customers must continue to be able to journey freely. Naturally governments must guard their citizens. However , total protection does not exist, which is why one should seek to create and maintain a balance among security and freedom. ”

Norbert Fiebig, President from the German Travel Association (DRV):

“ The prospects intended for 2017 are very good. The lust to get travel among Germans remains unbroken. Many people have already decided on a location and booked their summer vacation. Others are busily planning their vacations for the best time of the year. ITB Bremen is not only a well-known marketplace meant for travel destinations. It is also an indication of booking trends for the forthcoming travel season. This year ITB Bremen reflected the German nation’ t lust for travel and the usually positive mood among consumers. Because the German Travel Association our interest at ITB Berlin was specifically focused on digitalisation, a mega pattern, for this is one of the greatest challenges of our own time. We must find new methods to exert greater influence on the path this trend is taking“.

High level of media interest and political interest

Over 5, 000 accredited media from 76 countries and about 450 bloggers from 34 nations reported on ITB Berlin. Political figures and diplomats from Germany plus abroad were present at the display. In addition to 110 delegations, 72 ministers, 11 state secretaries and forty five ambassadors from around the world visited ITB Berlin.

The next ITB Berlin will take place from Wednesday, seven to 11 March 2018.

About ITB Bremen and the ITB Berlin Convention

ITB Berlin 2017 will be held at from Wednesday to Sunday, almost eight to 12 March. From Wed to Friday ITB Berlin can be open to trade visitors only. Seite an seite with the show the ITB Bremen Convention, the largest event of its type, will be held from Wednesday, 6 to Saturday, 11 March 2017. Admission to the ITB Berlin Conference is free for trade guests.

More details are available at Slovenia is the Convention & Culture Companion of ITB Berlin 2017. ITB Berlin is the World’ s Top Travel Trade Show. In 2016 a total of 10, 000 businesses and organisations from 187 nations exhibited their products and services to 180, 000 visitors, who integrated 120, 000 trade visitors.


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