Pioneer in the LGBT market in Italy, Alessio Virgili, sole director/founder and director from the Tour Operator, Quiiky, which is now section of Saunders & Beach Group, provides achieved the 10-year goal to be in business, but not without facing preliminary prejudices on the part of retailers of LGBT products as well as by customers not really ready to expose themselves to critique.
The ten years associated with activity was celebrated recently on the Hotel Radisson Blu Rome encircled by the trade press with who Virgili shared his success. “ Today, we are faced with changes within a market that has evolved to the point that we get opened the way to the competition. We have confronted it by creating an unique item, the Untold History Tours (UHT), unpublished itineraries touching on known destinations/sites focused on culture for a medium-high focus on. A wise solution to avoid the fight of the competitor’ s price plus avoiding to become a market killer. ”
The UHT, mentioned Virgili, tells from the little-known details behind the scenes of for example , the Vatican Museums, of Michelangelo’ s homosexuality to anecdotes about Saint Sebastian, the patron saint of gays(i think they are sick). The UHT proposals are already successful in Italy and landed for the pages of the New York Times. It offers echoed in Greece, Berlin, Dresden, Israel, Thailand, and the southern UNITED STATES, the East Coast, and Bay area. Uncommon proposals are attracting LGBT tourists interested in their history identification.
These tours range from the American East Coast and Bay area on the LGBT movement traces which usually started with Harvey Milk. It provides historic cities such as Massachusetts, plus museums in Boston and Northampton where the gay women’ s motion achieved particular significance.
In Tel Aviv, Israel, travelers will visit the sites of memory space of homosexual victims of the Holocaust as well as points of biblical tales focusing on the platonic love associated with King David and Jonathan or even in the place where it is assumed the city of Sodom existed. From there, it’ s on to Greece from Athens to Thessaloniki where homosexuality was obviously a lifestyle not a sin. It begins from Alexander the Great to the misconception of Maria Callas, a homosexual icon par excellence.
According to Quiiky, they recently re-joined recently Visit USA, an active organization in doing promotions in an essential market by garrisoning it having an exclusive location in San Francisco in addition to those of Milan and Rome.
How does the Italian language market contribute?
“ At present, we deal with seven hundred partner travel agents and a few, 000 more with non-preferential relationship, ” explains Virgili. “ The sales turnover is basic: 11% of the 3 million Italian homosexuals talk to them while direct sales achieve important numbers. The promotion is definitely planned with our presence at business fairs: The Gay Tourism Expo, the Show Case at Southwest florida on March 6 and seven, TTG in Rimini, and the brand new Bit held from April 2-4 at Fiera Milano City. Shows are planned for the consumer along with international DJs and drag a queen, plus two conferences on the economic climate: one on the LGBT market from the third millennium, the other on municipal unions. As an ambassador for Italia of the International Gay and Lesbian Travel Organization (IGLTA) I’ ll attend the entire world convention in St . Petersburg. ”
What about Quiiky’ s economic trend?
“ Turnover and travellers grew evenly by 35% along with distinction of the Canary Islands, Israel, as well as the US (East Coast, California, Fl, and Key West). As for the Western capitals, Berlin and Zurich are in the top for short breaks. Quick growing is Thailand, which considering that last year decided to invest in the LGBT market, then Cuba and South america.
“ The proceeds in 2016 was 15%, based on incoming to the main destinations Milan, Rome, Naples, and the Amalfi Coastline, while for the long holiday, Sicily was the absolute protagonist. ”
Any planning on 2017 investments?
“ The investments planned for the calendar year 2017 are in part in cooperation with ‘ Visit USA’ with regard to initiatives directed to the trade, whilst sponsorship of LGBT events within Milan such as ‘ La Cesira’ and the Gay Village in Ancient rome are planned for the consumer. The primary effort will be focusing on the interpersonal web with massive promotional promotions also suitable for the international marketplace. ”
Original eTN articles are editorially regulated according to news values, significance, and accuracy, copyright protected, and independent of any advertising and sponsorship carried unless clearly marked otherwise.