Pioneer in the LGBT market within Italy Alessio Virgili, sole movie director founder and director of the Local travel agency Quiiky, now part of Saunders & Beach Group, has achieved the particular 10 years goal not without dealing with initial prejudices on the part of retailers associated with Lgbt product but also by clients not ready to expose themselves in order to criticism.
The 10 years’ activity was celebrated lately at the Hotel Radisson Blu Ancient rome surrounded by the trade press along with whom Virgili shared his achievement. “ Today we are faced with adjustments in a market that has evolved to the stage that we have opened the way to the competition. We now have faced it by creating a special product, the Untold History Travels (UHT), unpublished itineraries touching on recognized destinations/sites focused on culture for a medium-high target. A wise solution to stay away from the battle of the competitor’ s cost and avoiding to become a market monster.
The UHT, mentioned Virgili, tells from the little-known information behind the scenes of eg: the Vatican Museums, of Michelangelo’ s homosexuality to anecdotes about Saint Sebastian, the patron saint of gays(i think they are sick). The UHT proposals already successful in Italy landed on the web pages of the New York Times, have echoed in Greece, Berlin, Dresden, His home country of israel, Thailand, and the South UNITED STATES, the East Coast and Bay area. Uncommon proposals attracting also LGBT tourists interested to their history identification.
These tours are the American East Coast and Bay area on the LGBT movement traces began with Harvey Milk. Historic metropolitan areas such as Massachusetts, and museums within Boston and Northampton where the gay and lesbian women’ s movement achieved specific significance.
In Tel Aviv, Israel, our tourists can visit the sites of memory from the homosexual victims of the Holocaust but additionally points of biblical stories concentrating on the Platonic love of Ruler David and Jonathan or within the place where it is assumed that been around the city of Sodom. Then A holiday in greece from Athens to Thessaloniki exactly where homosexuality was a lifestyle not a bad thing. It starts from Alexander the truly great to the myth of Maria Callas, a gay icon par superiority.
Qyiiky re-joined lately Visit USA, according to Quiiky a working association in doing promotions within an important market by garrisoning this with an exclusive location in Bay area as well as those of Milan and Ancient rome.
The way the Italian market contributes?
“ At present, all of us deal with 700 partner travel agencies and 3. 000 more along with non-preferential rapport, explains Virgili, their own sales turnover is basic: 11% of the three million Italian homosexuals talk to them while direct sales achieve important numbers. The promotion can be planned with our presence at industry fairs: The Gay Tourism Expo, the Show Case at Southwest florida on 6 and 7 03, TTG in Rimini, the new Little bit held from 2 to four April at Fieramilanocity. Performances are usually planned for the consumer with global DJs and drag queens. In addition two conferences on economy: a single on the LGBT market of the 3rd millennium, the other on civil unions. As an ambassador for Italy from the International Gay and Lesbian Travel Association (IGLTA) I’ ll attend the world tradition in St . Petersburg. ”
What about Quiiky economic trend?
Turnover and passengers develop evenly by 35% with variation of the Canary Islands, Israel, and the ALL OF US (East Coast, California, Florida plus Key West). As for the Euro capitals, Berlin and Zurich are in the top for short split. Fast growing is Thailand that will since last year decided to invest in the particular LGBT market, then Cuba plus Mexico-
The proceeds In 2016: 15% derived from inbound to the main destinations Milan, Ancient rome, Naples and the Amalfi Coast whilst for the long holiday Sicily was your absolute protagonist.
Any planning on 2017 expense?
“ The investments planned for the yr 2017 are in part in cooperation with “ Visit USA” for initiatives directed to the business. While sponsorship LGBT events within Milan “ La Cesira” as well as the Gay Village in Rome are usually planned for the consumer. The main energy will be focusing on social internet with massive promotional campaigns furthermore suitable for the international market”
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