Selection Hotels welcomes first-of-its-kind Sleep Resort Hotel



  eTN Article:

Option Hotels International, Inc., Lieben Team, LP, and Nivea Hospitality commemorate the opening of the first Rest Inn hotel to feature the particular brand’ s recently evolved exterior and interior design, opening just nine a few months after the concept was announced.

The newly constructed 62-room Sleep Inn & Suites within Galion, Ohio, is located at 6698 Brandt Road, just off Oughout. S. Route 30, and made to appeal to both business and amusement travelers.

Sleep Resort, an all-new construction hotel brand name that is a leader in the midscale accommodations segment, unveiled its newest style concept less than one year ago on the Choice Hotels Annual Convention in-may 2016.

The up-to-date prototype’ s enhanced look and feel creates upon the success of Sleep Inn’ s i9000 simply stylish design, created to satisfy travelers’ tastes and behaviors, and also appeal to developers as an efficient resort to build and operate. Most importantly, the newest prototype remains cost neutral in order to its predecessor, cementing Sleep Inn’ s already strong value task for owners.

A brandname that appeals to both travelers plus developers nationwide, Choice Hotels authorized 51 new Sleep Inn contracts in 2016, pushing the overall Rest Inn pipeline to more than hundred locations. This pipeline includes a modern dual-brand concept with the extended-stay brand name MainStay Suites, enabling hoteliers in order to tap into two types of demand whilst delivering construction and operational efficiencies through shared public space, back again of house facilities and resort staff.

“ The particular immediate adoption of this new Rest Inn prototype speaks to the power and positive momentum of the Rest Inn brand, ” said John Quinn, vice president of business development for Choice Hotels. “ Sleep Inn is a leader in the segment in both key operating metrics and development activity. While others are trying to penetrate the midscale marketplace, Choice’ s Sleep Inn brand name has an established presence with almost 500 hotels open and below development across North America. ”

“ Choice Hotels is really a trusted and proven partner for all of us on other hotel projects. Whenever we saw the Sleep Inn style and success metrics, we registered without hesitation, ” said Robert Schlabach, managing partner of Lieben Group, LP. “ We are very pleased to lead the next generation type of the Sleep Inn brand plus help to exceed expectations of its visitors. From check-in to check-out, Rest Inn truly has broad plus lasting appeal. ”

Since the Designed to Dream prototype initial rolled out with a system-wide restoration initiative in 2010, the Sleep Resort brand has continued to rob market share and generate RevPAR development that has outpaced the midscale hotels segment every year for the last five yrs. In 2016, the Sleep Resort brand’ s RevPAR grew from more than double the rate of the remaining overall segment.

 

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