(Forimmediaterelease. net) This year, Bride Abu Dhabi celebrated its 20th wedding anniversary, and Seychelles Tourism Board Abu Dhabi was honoured to take part in its twenty years of existence simply by, not only having a prominent stand on the entrance of the event, but also becoming one of the VIP goodie bag sponsors.
Bride Abu Dhabi is an extremely prestigious event in this emirate’s yearly calendar of activities, and this could be the 6th year that the Seychelles provides participated in it. Always keen to make sure that the Seychelles always get the optimum exposure, Ms Aliette Esther, Travel and leisure Attaché in Abu Dhabi, features the opinion that this event is among the best platforms to advertise the location. “ After all, the Seychelles is definitely primarily known as one of the best honeymoon plus wedding destinations in the world, and it can make perfect sense that we should have a strong existence, “ she said.
Indeed, this was the dominant concept of the 18m2 stand. With life-size glossy and top quality photos of numerous couples getting married and obviously besotted with each other, visitors were immediately carried to these exotic islands and particular moments. The stand was really eye-catching, and no one passed simply by without stopping to ask questions, have a brochure or share memories of the trip there. The coco-de-mer shown on the table was definitely an appeal too and many wanted to know more about this.
Manned by Microsoft Esther herself, Myra Fanchette, Advertising Executive from the STB Head office within the Seychelles, Nicky Bijlaney, Commercial Supervisor UAE& GCC for Etihad Airways/Air Seychelles, Mubarak Abdulrahman, Travel Specialist, Omeir Travel Agency, the GSA for Air Seychelles. 500 VIP goodie bags were given away, countless questions answered, special moments of the past trip shared and wants to go again were expressed.
Organised by Informa Displays and held at the spacious halls of ADNEC, Bride Abu Dhabi started its marketing campaign 18 several weeks ago through key media-partners plus advertisers. Loyal visitors, brides-to-be plus fashion-conscious women were bombarded day-to-day by ads on TV, in the papers, magazines and radio, by e-mail, through web banners, SMS, collaboration marketing, and of course the official website. A year ago, there were 69, 814 visitors on the site and 46, 168 new guests.
38. 8 Nited kingdom fans followed the event on Fb and there were 13. 2 fans on Instagram. The STB logo design was prominently displayed throughout these types of 18 weeks.
“ The above figures show the tremendous popularity of this event, and we anticipate the figures to be even increased this year, “ commented Ms Esther. ” Judging by the large number of website visitors and queries we got in the stand, we can expect visitor figures to the Seychelles to certainly increase this year. This time last year, there was a good 18% increase of people travelling to the particular Seychelles from this market and there is absolutely no doubt this number will improve more this year. The Seychelles is the ideal place to go for couples wanting to get married and newly-weds on their honeymoon, and this for various reasons, inch Ms Esther continued to say.
“ We have been in the business for a long period, so we know exactly what the customers desire, and should they need anything extra, we have been always ready to oblige. We are merely a stone’s throw away from the UAE with no visas are required. Lastly, and most significantly, even if you look around the world, you could not really find a more beautiful and intimate location than the Seychelles”.
The Seychelles Tourism Board had been pleased to partner with Air Seychelles on the event this year. Apart from promoting usana products and services, the Seychelles nationwide carrier also offered UAE occupants, families and honeymooners exciting low cost vouchers in economy and company class for travel to and through the exotic islands. “ This will furthermore further boost traffic on plane tickets between Abu Dhabi and the Seychelles as well as increase the awareness of Air Seychelles network across the Emirates and GCC, ” said Mr Bijlaney.
“ We are always happy to take part in this event, “Ms Esther determined, “ and we will be here again the coming year. ”
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