10 finalists announced in 1st UNWTO Tourism Startup Competition

10 finalists announced in 1st UNWTO Tourism Startup Competition

The 1st UNWTO Tourism Startup Competition is really a pioneering initiative which has identified emerging companies at the forefront of the transformation of the tourism sector and the promotion of innovation ecosystems through tourism. It really is organized by the planet Tourism Organization (UNWTO) together with Globalia, the best tourism group in Latin and Spain America. The 10 finalists will show their projects within the framework of the Fitur International Tourism Fair (23-27 January 2019, Madrid, Spain) with the current presence of global tourism leaders from the general public and private sectors, along with potential investors.

The competition sought innovative startups with the capacity of transforming the true way people travel and experience tourism, while adhering closely to the principles of sustainability (economic, social, and environmental).

“For the very first time, we’ve positioned tourism in the global innovation agenda, a well-deserved place that reflects the weight and socio-economic impact of tourism,” said UNWTO Secretary-General Zurab Pololikashvili. “The main element would be to connect collaboratively the general public and private sectors, creating opportunities to talk about ideas and projects thus,” he added.

Each project’s uniqueness, viability, potential impact, business scalability and model, together with the profile of the united team, were the criteria for selecting the 10 finalists.

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“We’ve jointly created this pioneering public-private collaborative model in tourism as a worldwide tourism group and we have been delighted to spearhead this step alongside the planet Tourism Organization, working together to lead the transformation of the tourism sector and fostering the global innovation ecosystem and its own entrepreneurs,” said Globalia CEO Javier Hidalgo.

The finalists are notable for proposing innovative projects that redefine the true way people plan trips or live tourism experiences, while promoting community and sustainability participation. All of this is combined with application of technology to revolutionize business models and the management of companies in the sector.


Following the model applied on World Tourism, the winner could have the opportunity to handle a pilot project with the Globalia Group and the finalists could have access to the best actors on earth tourism sector.

An innovative competition

Globalia and the global world Tourism Organization have entrusted this initiative to Barrabés.biz, an innovation consultancy with over twenty years of experience in creating, connecting and activating innovation and entrepreneurship ecosystems.

The technological platform chosen to control your competition was YouNoodle, a pioneering Silicon Valley firm that focuses on entrepreneurship and innovation competitions at the global level.