Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers?
1. Travel Search Stats: A 30,000-Foot View
According to Google research, 55 percent of leisure travelers go on just one or two trips a year. But they do a lot of research before booking those trips.
Every month, millions of people are searching using a variety of travel keywords. As Bing research found during a recent six-month period, that 29 million people searched for hotel or motel reservations. And 22 million of those people booked hotel or motel reservations.
Travel Marketing Tip: Many travel consumers plan far ahead. Make sure you have offers that appeal to people who are ready to book long before they travel, as well as last-minute travelers.
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