197 million visits: Winter tourism booming in China
A new report showed that about 197 million visits were created by Chinese travelers for winter activities in the 2017-2018 winter – a
A new report showed that about 197 million visits were created by Chinese travelers for winter activities in the 2017-2018 winter – a year-on-year increase of 16 percent.
During the time, winter tourism generated revenue around 330 billion yuan (47.9 billion U.S. dollars), year on year up 22 percent, according to a written report released by the info Center of the Ministry of Tourism and Culture on Sunday.
The report forecast that the real amount of tourists will reach 340 million in the 2021-2022 winter, with winter tourism revenue reaching 680 billion yuan.
Investment in the wintertime tourism industry posted strong growth. The report said investment reached 540 billion yuan in the 2017-2018 winter, in accordance with incomplete statistics.
The report premiered on the sideline of the ongoing third Jilin Ice and Snow Tourism Industry Expo and 22nd Changchun Ice and Snow Tourism Festival, held in China&rsquo northeast;s Jilin Province.
Winter tourism has been booming in China since Beijing won its bid to host the 2022 Winter Olympic Games in 2015, as local governments of Beijing and the provinces of Hebei, Heilongjiang and jilin have unveiled policies to market winter tourism.
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