SEOUL, South Korea, Jan. 23, 2018 /PRNewswire/ — To mark its landmark 40th anniversary this year, Grand Hyatt Seoul has been renovating its spaces and launching unique services to support its overriding aim of staging and orchestrating the best of what the world has to offer and creating spectacular, innovative experiences, both big and small.
2018 Grand Hyatt Wedding Collections – Grand Hyatt Seoul
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2018 Wedding Collections – Wedding Scene
Striving to cement its position as the leading hotel for lavish, magnificent celebrations in the South Korean capital, Grand Hyatt Seoul launched Grand Hyatt Weddings 2018 earlier this month. Grand Hyatt Weddings aims to offer spectacular celebration concepts to inspire guests and showcase the event creativity and capability of Grand Hyatt Seoul.
Many couples dream of an outdoor wedding, but due to weather or location, this is not always a practical option. Grand Hyatt Weddings has therefore devised a revolutionary inaugural series of wedding concepts, where the outside will be brought indoors, in ingenious fashion. Following a garden theme, the four sensational concepts – Royal (mint and peach), Blossom (pink and grey), Enchanted (emerald and gold) and Lavender (purple and green) – will be immersive, multi-sensory experiences using customized video and animation; bespoke scent; specially composed music; and breathtaking arrangements of flowers and foliage that will combine to feel just as good, if not better, then being outdoors.
Drawing from many decades of experience staging, tens of thousands of weddings (Hyatt Asia Pacific hosts some 2,500 weddings a year), and working with leading artisans in the event industry, Hyatt has pulled together an outstanding ‘dream team’ from all corners of the globe to create the myriad elements comprising Grand Hyatt Weddings. It has gathered creatives and professionals at the very top of their game in event production, scenography, video mapping, music composition, floral design, scent creation, table styling, graphic design, cake design, sugar artistry, food styling, wine curation, drinks mixology, ice carving, uniform design, photography, videography and editing. Working with these industry leaders – the best of the best – Event Design Studio has created wedding concepts that focus on the guest experience and take details beyond the table into a magical, immersive experience.
A French digital artist who has created video mapping for La Scala opera house in Milan, the Palace of Versailles in Paris, the Megaron concert hall in Athens and fashion brands such as Hermès and Christian Dior has created breathtaking imagery that will provide an ever-changing visual backdrop to Grand Hyatt Weddings. Working with selected musicians from the Hong Kong Philharmonic, a composer who has devised original music for EMI and myriad leading multinational brands, has reworked four classical pieces traditionally associated with wedding processionals – Wedding March, Canon in D Major, Air on the G-String and Jesu, Joy of Man’s Desiring – to complement each concept. Meanwhile, a music stylist has created play-lists to accompany the entire event from cocktails to dinner to dancing. A French scent specialist based in Monaco has crafted subtle dry scents to complement each of the four wedding concepts, providing olfactory ambiance to pre-function areas. Outstanding cakes have been created by the UK-educated Shanghainese designer behind baked confections for a host of high-profile events and celebrity weddings, including the ten-foot tall, nine-layer, carousel-shaped cake created for A-list actors Huang Xiaoming and Angelababy.
To add to the exclusiveness of Grand Hyatt Weddings, a vast array of furniture and equipment has been created specifically for the concepts, from elegant trolleys for canapés and petits fours to rattan breadbaskets shaped to serve French baguettes to a custom-made Champagne tower designed to effortlessly hold magnum-sized bottles.
Almost every aspect of the concepts can be personalized by the wedding couple, from using their own logo in the stationery to adding photographs to the decorations or cookies to incorporating their favorite songs in the musical play-lists.
To keep anticipation levels high, and add to the Grand Hyatt Weddings portfolio, Event Design Studio will launch a new collection of concepts every January. Now, weddings of the highest order – typically available only to tycoons, multi-millionaires and celebrities – will be accessible at Grand Hyatt Seoul through Grand Hyatt Weddings.
“With Grand Hyatt Weddings, our overriding aim is for the wedding couple and guests to end the evening feeling as if they have experienced the most spectacular and memorable wedding of their lives,” says Grand Hyatt Seoul General Manager Adrian Slater. “Single guests will leave wanting to book a Grand Hyatt Wedding for themselves while married guests will wish their own wedding had been half as magnificent. For one day, they will feel they have been transported to another world, one where love is in full bloom.”
Grand Hyatt Weddings 2018 at Grand Hyatt Seoul — Storyboard
From the guests’ perspective, the tone is set and their experience with Grand Hyatt Weddings at Grand Hyatt Seoul begins many months before the big day, when they receive a unique, elegantly designed invitation through the mail.
When the big day arrives, as guests enter Grand Hyatt Seoul, they are welcomed by smart attendants dressed in contemporary interpretations of the bellboy uniform of double-buttoned jacket, pillbox hat and white gloves.
Guests are ushered into the glamorous Ballroom Foyer, furnished with circular tufted banquette seating, abundant floral arrangements and flickering candelabras set atop pedestals. Those with olfactory acuity may notice that the space is subtly scented and depending on the garden concept chosen, they might detect notes of lavender, freesia, shiso herb or white musk. In the Ballroom Foyer, guests can enjoy delightful canapés and a flute of Champagne or a custom-designed cocktail. They may refer to the seating chart, designed to coordinate with the invitations, menus, place cards and table numbers, or snap a selfie in front of the striking photo backdrop to share on social media.
A regal gong resonates, and guests are shepherded into the Grand Ballroom. Under dim lighting, audible gasps can be heard as guests first witness the digital imagery being projected onto giant screens erected along the stage.
After guests are seated, they are treated to a spectacular show that transports them on a mesmerizing journey, sweeping through regal gardens, up into the sky and on to outer space, culminating in more fantastical astrological and kaleidoscopic imagery.
The show serves as a dramatic prelude to the big reveal – the grand entrance of the bride and groom. As the wedding couple enters the ballroom to the emotional musical backdrop of their chosen processional piece, the screens will reflect the garden concept chosen, whether a long pergola draped in fluttering cherry blossom; a magical enchanted forest with flickering fireflies; a field of lavender quivering in the breeze; or verdant manicured, Versailles-style gardens dotted with statuary and fountains.
On stage, an exquisite wedding cake is flanked by floral arrangements and ornate candelabra, all placed atop transparent pedestals so that they appear suspended in the air.
As the lights come up, guests will take in the stunning table settings in front of them, comprising breathtaking floral displays and unique show-plates, napkins rings and cutlery, carefully sourced to coordinate with the wedding concept. With the emerald and gold Enchanted theme, for instance, guests’ names are elegantly handwritten in gold calligraphy on slices of agate – a highly unique wedding favor and keepsake for guests.
Six carefully considered menus – four Western, two Chinese – have been conceived for guests to choose in their entirety or customize, with courses devised to complement each of the botanically themed concepts. The Blossom theme includes foie-gras cherry and cherry-tomato caprese canapés; cherry-blossom ice cream and freeze-dried cherry-blossom crisp for dessert; and cherry-flavored marshmallows, macarons and lamingtons as petit fours. The Enchanted menu features canapés of black-forest ham and mushroom tarts with black truffle and a deconstructed black-forest dessert comprising chocolate sponge, kirsch jelly and cherry sherbet in an impressive chocolate dome. Meanwhile, the Royal menu is a veritable roll call of decadent delicacies including salmon, foie gras, truffles, scallops, caviar, crab, veal and Champagne sherbet. Dessert is a lavish buffet bounteous with sweet treats including King Cake (crown-shaped sweet bread with a trinket hidden inside), a towering croque en bouche, a strawberry tower, mille-feuille, pralines and a live soufflé station.
In the kitchen, the focus is on using fresh ingredients of the highest quality, locally sourced, seasonal and organic wherever possible. Dishes are exquisitely styled and a feast for all the senses – with the Enchanted menu, for instance, dry ice is used to evoke early-morning mist, dishes are served on wooden plates garnished with greenery and petit fours are presented on a bed of moss.
After the most memorable of meals, the cake is dramatically lit for the cake-cutting ceremony, while animated imagery of falling floral petals is projected on the screen behind, enhancing the romance and magic of the symbolic moment.
A custom-made Champagne tower, designed to effortlessly hold oversized magnums, offers a new twist on the show-stopping fizzy fountain. After the Champagne has rained down to fill all the glasses, they are served to guests for the toasts.
During the evening, the musical play-list morphs from classical during cocktails to jazz during the meal to pop for dancing.
After an unforgettable evening, guests reluctantly depart, helping themselves from trays of customized, exquisitely decorated cookies and lollipops as a sweet memento.
About Grand Hyatt Seoul
Grand Hyatt Seoul, located on Mt. Namsan in the heart of Seoul, is an urban lifestyle hotel, featuring 601 guest rooms and 12 dining and bars. Surrounded by the beauty of nature, the hotel boasts the grandest of lobbies, as its name suggests, and offers magnificent views of Seoul from most all vantage points as one of its crowning attributes. Guest can discover this exceptional Seoul hotel, only 10 minutes from downtown and the Itaewon shopping district, 60 minutes away from Incheon International Airport, 35 minutes from Kimpo Domestic Airport, and 20 minutes from the Samsung-dong Gangnam business hub, with most all of the city’s key districts within close proximity of the hotel.
About Grand Hyatt
Grand Hyatt hotels unlock the extraordinary in every moment by creating experiences beyond expectation. Located within major gateway cities and resort destinations, each Grand Hyatt hotel is uniquely designed to reflect its own distinct environment and provides a hub for travelers and locals alike. Grand Hyatt hotels exemplify the pursuit of life lived grandly offering guests superior service, first-class accommodation and an abundance of options within a backdrop of dramatic architecture and innovative design. Grand Hyatt hotels stand to make every moment memorable through their commitment to #LivingGrand every day.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 13 premier brands. As of September 30, 2017, the company’s portfolio included 739 properties in 57 countries. The company’s purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry. The company’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™ and Hyatt Residence Club® brand names and have locations on six continents. For more information, please visit www.hyatt.com.
Jade Young-ok Kim
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SOURCE Grand Hyatt Seoul