2018 was another record year for tourism, study says

The number of visitors to New Orleans in 2018 and the amount of money they spent increased 4.29 percent compared to the previous year.

That’s according to a study commissioned by marketing organization New Orleans & Co. and the New Orleans Tourism Marketing Corporation.

The study done by D.K. Shifflet & Associates said over 18 million people visited the city last year, spending $9.1 billion. That’s a nearly 4 percent increase.

A news release said the numbers are consistent with the state’s figures. Last week it reported 51.3 million visitors and $18.8 billion in spending.


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Compared to 2017, those numbers reflect an increase of 9 percent in number of visitors and a 7 percent increase in visitor spending statewide, the news release said.

In New Orleans, visitors spent 18.44 percent more on lodging, reaching $2.1 billion; 2.29 percent more on food and beverage, reaching $2.1 billion. Transportation and entertainment spending saw slight increases.

However, shopping spending decreased by 1.69 percent totaling $871 million.

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