A lot more than 3 million people listen in to South Australia tourism video over its five-day stream
A UNIQUE tourism campaign having a five-day livestream of tourists making their way across South Australia has been declared a resounding winner.
More than three million people watched the fascinating footage prior to the online stream ended on Sunday.
South Australian Tourism Commission leader Rodney Harrex said the huge audience of potential visitors had found the video through targeted marketing on both social and traditional media, with some help from the few famous locals, including Adelaide Crows footballer Eddie Betts.
The video – the centrepiece of the “Days of Wonder” campaign – of the week had less than 100 people watching as well on YouTube for much.
Google News, Bing News, Yahoo News, 200+ publications
But it had a massive spike on Thursday, of your day with the amount of people watching simultaneously above 3000 for some.
Mr Harrex said the major surge in viewers was the consequence of a targeted YouTube ad.
The campaign followed a tourism drive in mid-September when seven locations in SA were posted on Instagram with people being given the opportunity of free trips to the destinations should they could name them.
Mr Harrex said that campaign drove more domestic traffic to the southaustralia.com website on September 24 than any day ever sold – with an increase of than 46,000 people accessing the web site.
He said the ads have been successful in reaching target audiences around Australia, a lot of whom had chosen to click on through and have a look at the video showing the state’s features best.
He said it led to “record numbers” of site visits from southaustralia.com to tourism industry businesses.
“This means our tourism operators have the ability to continue to spend money on their businesses, also to continue steadily to provide experiences that produce SA a rewards wonder,” Mr Harrex said.
It included a prime-time ad through the AFL Grand Final.