Abu Dhabi Tourism launches new digital initiative
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched a comprehensive new digital initiative which will act as a ‘one-stop’ reference for all cultural information for the emirate of Abu Dhabi, said a report.
The digital platform, Abu Dhabi Culture, will allow users to gain instant access to every possible aspect of cultural life and heritage in the emirate, said a report in WAM.
The ‘Portal’ lays a marker by encompassing a website as the main hub for information, a mobile app for both iOS and Android devices, social media presence on Facebook, Twitter, Instagram and YouTube, as well as Podcasts on Soundcloud and iTunes that feature weekly broadcasts of cultural topics and discussions with experts.
Mohamed Khalifa Al Mubarak, chairman, DCT Abu Dhabi, said: “The Abu Dhabi Culture platform is an important step in our journey to present Abu Dhabi’s rich culture to the world, as it represents our continuous efforts in reinforcing the emirate’s cultural and intellectual presence, as well as contributing to the UAE’s position internationally in the application of technology and digital transformation. It is our vision at DCT Abu Dhabi to promote and sustain the rich culture and heritage of Abu Dhabi for future generations, which we can only achieve through the adoption of the latest technologies that are aimed at the transfer of knowledge, underpinning our commitment to exploring new cultural horizons that pave the way for a more innovative digital life.”
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“Through launching an accessible digital platform of this level of diversity and inclusivity, we are ensuring that we encourage creativity, and supporting the spread of innovative thinking within society, benefitting users from all backgrounds and interests,” he said.
Abu Dhabi Culture will also support culture researchers and academics by providing in-depth studies, information about the many historic sites in the capital, the report said.
As a user experience, Abu Dhabi Culture aims to bring together every possible aspect of Abu Dhabi’s cultural offer into one place. It will use the very latest technologies and functionality, it will feature continuously updated content, fresh new photos and videos, a 360 walkthrough for each cultural location or activity, contact information and an interactive map, a ‘book a visit’ option for individuals, groups and schools, as well as an education kit for multiple locations.
“Abu Dhabi has a deep treasure trove of culture, both contemporary and historic, and the richest heritage,” said Saif Saeed Ghobash, director general, Department of Culture and Tourism – Abu Dhabi. “What makes this a landmark moment is our opportunity to bring all of this information, the richness of this immersion, together for the first time in an easy-to-use, accessible form.”