Advancement, technology and sustainability – support beams of Smart Destinations

Advancement, technology and sustainability – support beams of Smart Destinations


Over three days (15-17 February) more than 100 speakers through 20 countries convened in Murcia, Spain to present solutions and encounters for ‘ smart destinations’. The first UNWTO World Conference on Wise Destinations was organized by the Entire world Tourism Organization (UNWTO) in assistance with the Ministry of Industry, Travel and leisure and the Digital Agenda of The country of spain and the Region of Murcia.

‘ Smart destinations’ are key to sustainable advancement and contribute not only to developments in the tourism sector but also within societies at large. The use of technological options contributes effectively to evidence-based making decisions, prioritization of measures and anticipations of future scenarios, which is important for responsible management of tourism and it is impacts.

Topics like smart destination systems for normal and timely measurement, intelligent advertising of tourist sites and electronic accessibility formed part of the parallel delivering presentations given over the three days.

Improved accessibility of locations thanks to new solutions, the possibilities and challenges deriving from geo-referenced data, big data and open up data platforms, and enhanced environment protection through smart tools had been also part of the discussions. Furthermore, altering travel behaviours and increasing customized customer experiences, new business models as well as the role of entrepreneurs, improved participatory processes supported by smart options, the relation between travellers plus local communities, and the sharing associated with existing applications were at the core from the conference.

“ ‘ Smart tourism’ is not a development, but the future of tourism growth, ” said UNWTO Secretary-General Taleb Rifai opening the conference. “ The International Year of Environmentally friendly Tourism for Development 2017 could be the perfect framework to conduct this kind of event, as it addresses major problems and opportunities of the tourism field in the coming years, ” he or she added.

“ The country of spain has not only accepted the concept of ‘ smart tourism’, but it has also released related projects and actions, like the conversion of the island of Este Hierro and other cities such as Palma into ‘ smart destinations’, or maybe the development of normative work on this subject, ” said State Secretary associated with Spain for Tourism, Matilde Asiá n.

” Places have to assume the new global construction: a complex context in which tourists’ behaviour and new technologies are usually changing economic structures and associated policies; we are in a new situation of continuous evolution, ” mentioned the President of the Murcia area, Pedro Antonio Sá nchez.

Additional information:

List of sponsors: Iberia, Amadeus, Union Spend, SAP, Drore Technology, Telefó nica, Regió n de Murcia, Ayuntamiento de Caravaca de la Johnson, Dió cesis de Cartagena, Grupo Fuertes, Reina, Estrella de Levante, Salzillo, Limcamar, CaixaBank, UCAM, Genuine e Ilustre Cofradí a sobre la Santí sima y Notara Cruz de Caravaca, Interapothek

Co-Sponsors: Fundació n CajaMurcia, Iberdrola,

Collaborators: Instituto de las Industrias Culturales y de las Artes, Auditorio y Centro de Congresos Ví ctor Villegas, Turismo de Murcia, Visualtis, Predif, Iurban. es,, Global Federation for IT and Travel& Travel and leisure, Tur4All

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