(Forimmediaterelease. net) Over three days (15-17 February) more than 100 speakers through 20 countries convened in Murcia, Spain to present solutions and encounters for ‘ smart destinations’. The first UNWTO World Conference on Intelligent Destinations was organized by the Entire world Tourism Organization (UNWTO) in assistance with the Ministry of Industry, Travel and leisure and the Digital Agenda of The country of spain and the Region of Murcia.
‘ Smart destinations’ are essential to sustainable development and lead not only to advances in the travel and leisure sector but also in societies in particular. The use of technological solutions contributes efficiently to evidence-based decision making, prioritization associated with measures and anticipation of upcoming scenarios, which is essential for responsible administration of tourism and its impacts.
Topics such as smart location systems for regular and well-timed measurement, intelligent promotion of visitor sites and digital accessibility created part of the parallel presentations given within the three days.
Enhanced accessibility of destinations thanks to brand new solutions, the opportunities and difficulties deriving from geo-referenced data, large data and open data systems, and enhanced environmental protection via smart tools were also area of the discussions. Furthermore, changing travel behaviors and increasing personalized customer encounters, new business models and the role associated with entrepreneurs, improved participatory processes backed by smart solutions, the connection between travellers and local residential areas, and the sharing of existing programs were at the core of the conference.
“ ‘ Smart tourism’ is not a trend, but the long term of tourism development, ” mentioned UNWTO Secretary-General Taleb Rifai starting the conference. “ The Worldwide Year of Sustainable Tourism intended for Development 2017 is the perfect platform to conduct such an event, since it addresses major challenges and possibilities of the tourism sector in the arriving years, ” he added.
“ Spain has not just accepted the concept of ‘ smart tourism’, but it has also launched related tasks and actions, such as the conversion from the island of El Hierro along with other cities such as Palma into ‘ smart destinations’, or the development of normative work on this topic, ” mentioned State Secretary of Spain intended for Tourism, Matilde Asiá n.
” Destinations have to believe the new global framework: a complicated context in which tourists’ behaviour plus new technologies are changing financial structures and related policies; we have been in a new scenario of constant evolution, ” said the Leader of the Murcia region, Pedro Antonio Sá nchez.
Mass media contact: UNWTO Media Officer Mentality Gomez Sobrino Tel: (+34) 91 567 81 60 rgomez@unwto. org
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