Tourists in a van touring a park. [Photo:Courtesy]
Africa continues to be among the least visited continents in the global world despite vigorous efforts to reverse the trend.
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According a scholarly study by the planet Tourism Organisation, Africa was the next least visited region following the Americas, between January and June 2018 recording four % growth in tourist arrivals.
The major reason, notes the report titled World Tourism Barometer, is low traveller confidence in Africa.
Europe, Asia and the Pacific led growth with a seven % upsurge in arrivals each. Middle East and the Americas saw five % and three % growth.
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