A Memorandum of Understanding between ENIT (the Italian State Tourism Agency) plus Alibaba Group has been signed. Alibaba is an online marketplace with 443 million active users and a proceeds of 485 billion dollars.
The agreement foresees an offer of the Italian destination with Alitrip, a platform specializing in trips plus vacations with over 50 mil active users and about 100, 500 merchant and business operators that provide airline tickets, hotel reservations services, visitor guides, and vacation packages for a complete of 2 million products.
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The figures on the associated with the agreement speak for themselves: the Chinese language market presently boasts over 145 million travelers abroad (+124% in comparison to just 5 years ago). The far east itself whose spending value quantities to 264 billion dollars as well as a growth estimate for 2017 associated with +16%, positions itself as best spenders in international tourism.
The Italian destination for Chinese language travelers ranks at the fourth placement, with the number of arrivals confirmed to be a few. 3 million, and it is ranked 8th for overnight stays at a common regions: Lazio, Veneto, Tuscany, Lombardy, and Emilia Romagna.
Dario Franceschini, Minister of Mibact (The Ministry of Cultural History and Activities and Tourism), stated: “ It is a deal that matches perfectly in the spirit of the brand new ENIT strategic plan. We tend not to manage the crisis, we control the growth of tourism, planning to increase spending, diversifying at the same time the particular offer. The Chinese market could be a good test bench. ”
The Director of the ENIT Board of Directors, Fabio Lazzerini, emphasized the importance of the deal that shows that ENIT, having reached a for the presidium of the first travel and leisure market in the world in terms of big spender is that it can generate huge online business offerings and position itself as one of the majority of dynamic promotion agencies in European countries.
Lazzerini also guaranteed that the ENIT-Alibaba operation was performed at no cost. However , each travel agent should finalize a deal with Alibaba that will charge very low commissions. Then, every Italian operator is required to select a “ trade partner” correspondent in Tiongkok to make it easy to converse with the local marketplace. The agreement also foresees that will Italy will benefit from an exhibit site named “ Italian Nationwide Pavilion” in China. This will web host periodically a showcase of take a trip packages based on themes that the Italian language operators will have to offer from time to time up-to-date to theme proposed.