ALL OF US CEOs: We have a reputation issue

ALL OF US CEOs: We have a reputation issue



  eTN Article:

Fifty percent of People in america rate the reputations of today’ s CEOs and corporate commanders as “ bad, ” based on research from The Harris Poll Popularity Quotient, which has identified movement, styles and insights in a changing business reputation landscape for the past 18 yrs. Only one-quarter of the public prices CEOs with “ good” reputations; 26 percent are neutral.

According to the Harris Poll research, which polled more than 23, 500 U. S. adults, Americans report trusted, ethical and accountable since the most important traits for CEOs, although it is less important for business frontrunners to be curious, visible and strong.

The Harris Election 2017 Reputation Quotient
Most significant, Least Important CEO Traits

Most Important CEO Traits Minimum Important CEO Traits

1 . Trusted 21. Resilient
2 . Ethical 22. Visible
3. Accountable 23. Risk-Taker
4. Competent 24. Bold
5. Respectful 25. Curious

“ When an astounding 1 / 2 of the country thinks CEOs and company leaders have bad reputations, that’ s a major issue, ” stated Wendy Salomon, vice president associated with reputation management and public matters, The Harris Poll. “ Customers first and foremost look for human decency characteristics — trust, accountability, ethics, proficiency, respect. The public isn’ t searching for a cowboy CEO; it’ s not really about brazen, visible risk-takers. These people seek a more measured individual within the leadership seat. ”

Republicans, Millennials Rate CEO Reputations More Positively
The Harris Poll study finds that Conservatives are significantly more likely than Democrats or Independents are to give CEOs a “ good” rating, whilst Millennials (age 18-34) view TOP DOG reputations more positively than old generations.

The Harris Poll 2017 Reputation Quotient
Ratings of CEO Reputations

General Public Democrat Independent Conservative
Good 24% 25% 19% 31%
Neutral 26% 23% 25% 27%
Bad 50 percent 52% 56% 42%

General Public Millennials Gen X Middle-agers Silent Generation
Good 24% 33% 25% 20% 25%
Neutral 26% 26% 26% 25% 26%
Bad 50% 42% 49% 56% 49%

Majority Says If They Were TOP DOG, They Would Not Take Stand on Politics Issues

As CEOs wrestle with taking a public are a symbol of company values in a divided Oughout. S. political climate, the majority (75%) of Americans say if they had been CEO of a large company, they might avoid taking a position on politics issues.

The additional Harris Poll research, which was conducted amongst more than 2, 000 U. S i9000. adults February 27 – 03 1, shows that Americans are split when it comes to companies mixing business plus politics. Half (51%) of consumers anticipate companies to have a clear position upon visible political matters while over fifty percent (59%) say that understanding a company’ s position on political problems isn’ t that important.

“ U. S. people are struggling with what to make of our politics climate and where Corporate The united states should fit in, ” said Salomon. “ Americans’ polarized views associated with whether or not companies should engage upon politically-charged issues makes this uncharted area; it’ s an exceptionally tricky region for CEOs and other business market leaders to navigate. We know that companies which have taken very public stands for their own beliefs are reputationally rewarded simply by consumers of similar conservative or even liberal views, but there is also apparent risk among those who feel or else. ”

A Harris Poll study released in Feb indicates that Americans view the reputations of some companies as in-line with their individual values. Republicans keep the reputations of Chick-fil-A and Pastime Lobby — companies that have vocally shared their conservative beliefs — significantly more favorably than Democrats perform. Democrats perceive Target’ s popularity more positively.

Better Ratings for Media Industry CEOs — From Democrats
Whilst generally, conservatives rate most business leaders higher than liberals, the Harris Poll research shows that Democrats (53%) rate business leaders in the press industry significantly higher than Republicans perform (26%).

“ Whenever viewing CEO reputation via a market lens, the media industry is definitely an anomaly, indicating that perhaps the divisive president election and the new administration’ ersus proclaimed ‘ war on the media’ has had an effect on how Democrats and Republicans react to and view that sector, ” said Salomon. “ The mass media has become a lightning rod, and CEOs must work to inform the public, but additionally to regain all of the public’ h trust in a hyper-partisan environment. ”

 

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