MINNEAPOLIS, Nov. 9, 2017 /PRNewswire/ — AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising company in the United States, announced today an exclusive partnership with Minnesota Valley Transit Authority (MVTA) to offer premium external bus wraps and transit station advertising in the Twin Cities. MVTA serves more than 2.9 million riders a year on 164 buses with routes traveling to and from seven southern Twin Cities suburbs to highly desirable locations including downtown Minneapolis, downtown St. Paul, the University of Minnesota, and the Mall of America.
“This is the first time that the MVTA has partnered with an agency to place advertising on its fleet, and we’re very proud that they have chosen AllOver Media as their exclusive partner to sell and manage their campaigns,” said Jeff Griffing, CEO AllOver Media. “Marketing messages that fully wrap these large commuter buses are a bold, eye-catching format that efficiently reach consumers seven days a week on our busiest roadways. The MVTA buses are a natural addition to our deep portfolio of effective and clever advertising products in the Twin Cities market.”
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MVTA Executive Director Luther Wynder said partnering with AllOver Media provides opportunities to use our buses for ads in motion.
“One of our goals at MVTA is to find beneficial partnerships that have the potential to enhance and increase economic activity in the south metro area while providing our customers with more options,” Wynder said. “MVTA has the second highest ridership of any transit agency in the state, so providing a new option for the business community to reach our customers and the region just felt right.”
MVTA serves suburbs in fast-growing Dakota and Scott County and provides connections to the region. MVTA is the public transit agency for Apple Valley, Burnsville, Eagan, and Rosemount in Dakota County; Savage, Prior Lake and Shakopee in Scott County. More than 60 percent of MVTA routes serve residents commuting throughout the metro.
For more information about MVTA, go to www.mvta.com.
ABOUT ALLOVER MEDIA
AllOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minn., and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of national and regional advertisers based all over the US by promoting products within captive media formats that include; wallscapes, convenience stores, gas stations, nightlife venues, mobile billboards, sports arenas, ski resorts and bus wraps. AOM is the only alternative out-of-home company that can provide advertising placements in 200 DMA’s in the U.S.
For more information visit the AOM website at www.allovermedia.com.
SOURCE AllOver Media