A Northumberland travel agent was killed in front of customers in an alleged knife attack in Merseyside.
Cassie Hayes, 28, died after she was allegedly in attacked in front of customers at the TUI branch where she worked in Southport, Merseyside shortly before 1.25pm on Saturday.
It is understood Ms Hayes comes from Alnwick in Northumberland.
The travel agent was treated at the scene and taken to Southport Hospital where she later died.
A 30-year-old man, from St Helens, has been arrested on suspicion of murder.
Ms Hayes is believed to have moved to the Merseyside area 11 years ago.
Tributes on social media describe her as “such a lovely lady” who will be “sadly missed”.
Following her death, a spokeswoman for TUI said: “It is with great sadness that we can confirm Cassie Hayes from our Southport TUI retail store tragically died in an incident yesterday, Saturday 13 January. We send our deepest sympathies to her friends and family.
“We’re doing everything possible to assist the local police with their investigation and support our staff and customers at this difficult time.”
Writing on Twitter, former colleague Michael Richards posted: “To all who knew our AMAZING Cassie. I was lucky enough to of been her manager at Thomson Southport. She made me laugh, cry and enjoy going to work every day and be in her company.
“She is one of life’s good ones.”
Ambulances and armed police were dispatched to Chapel Street, Southport, after horrified witnesses saw the attack.
Paramedics immediately treated Ms Hayes before transferring her to Southport Hospital.
Police corned off the busy shopping street as ambulance crews fought to save Ms Hayes’ life, Liverpool Echo reports.
Ms Hayes was carried out of the shop on a stretcher, as police – who still had a cordon in place this morning – began their investigation. It is believed a knife was used in the attack.
Detectives believe the incident was “domestic-related”. Anyone with details is urged to contact Merseyside Police on 101 quoting log 470 of January 13 or Crimestoppers, anonymously, on 0800 555 111.
•Fellow travel agents have set up a fundraising page to raise money for Cassie’s family in her memory.
So far, £2,420 has been raised