The opening ceremony of the conference was attended by Dr Abdulaziz Othman al Twaijri, director general of the Islamic Educational, Scientific and Cultural Organization (ISESCO) and tourism officials from inside and outside the sultanate.
The conference was organised by the Arab Center for Tourism Media (ACTM), in cooperation with the Ministry of Tourism and Dhofar Municipality. Academics and media professionals from various Arab media institutions also took part in the conference.
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Dr Sultan bin Khamis al Yahya’ee, chairman of ACTM, delivered a speech during which he stressed the importance of the conference. He also underlined the enormous tourism potentials at the Arab level.
Dr Taleb al Rifai, former secretary general of the World Tourism Organization, highlighted in his speech the role of tourism media in promoting community awareness of the true understanding of tourism, travel and comprehensive development.
He affirmed the continued growth of tourism and travel sector despite the challenges facing them. He also pointed out that tourism and travel contribute to enriching the world’s cultural diversity.
Princess Diana Firas, chairperson of Petra National Trust and Unesco Goodwill Ambassador for Cultural Heritage highlighted the efforts of Petra National Trust to preserve the cultural, archaeological and environmental heritage of Petra and the surrounding areas, stressing the efforts of ACTM in highlighting the Arab tourism components.
The conference included two sessions. The first session dealt with ‘Contribution of the Arab media in tourism promotion and attractions and responsibility frameworks’.
The second session dealt with ‘Tourism crisis management in light of the economic and political changes’.
The sessions were attended by academics and media professionals from various Arab media organisations.
The conference was organised on the occasion of the 10th anniversary of launching the Arab Center for Tourism Media, which seeks to prepare Arab media cadres to market and promote Arab tourism.