by The Star – Asia News Network, KL
When it comes to vacations, Asian travellers take twice as many family trips as their Western peers.
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The Agoda Family Travel Trends 2018 survey found that over 34% travellers took more than five family trips in the past year. Asia dominates this multi-holiday trend with a remarkable 77% of travellers from Thailand and 62% from the Philippines, claiming to have taken five or more family breaks in the past year.
At the same time, only 7% of British travellers took more than five family trips. Malaysians on average went on four family trips in the last year. The results show that 74% of Malaysian travellers have travelled with their core family in the past year.
A four to seven-night stay is the most popular duration for family holidays globally but there are large variances across markets. In Britain, a four to seven-night stay made up 41% of family travel in the past year, compared to only 20% of family travel for Thais.
Instead, family vacations of more than two weeks are taken by almost a third of Thais but only 11% of Malaysians. Also, Vietnamese, Malaysian and Chinese families prefer shorter three-day vacations.
The survey also looked into who was included in family vacations and found that 35% of global travellers have taken a holiday with grandparents.
Thais (66%) and Indonesians (54%) were most likely to include grandparents in their holiday plans, while travellers from Britain (13%) and Australia (20%) were the least likely to do so. When examining anxieties relating to family travel, concerns about falling sick (36%), the standard of accommodation (21%) and family disagreements (16%) ranked highest for family travellers globally.
The study, conducted by YouGov, polled over 10,000 respondents who have travelled at least once in the past year.
SOURCES: The Star, Agoda
HEADLINE PHOTO: Paul Rutter Speaks