Atlanta reveals multi-step plan for UNWTO’s long term

Atlanta reveals multi-step plan for UNWTO’s long term


Georgia wants to become the new chief of the United Nations World Tourism Company. The current UNWTO Secretary-General Taleb Rifai will resign in 2017 and thus far two candidates came ahead wanting to take over the top post he previously held for 8 years.

One candidate is through Georgia. He is H. E. Mister. Zurab Pololikashvili, Ambassador of Atlanta to the Kingdom of Spain, Long term Representative of Georgia to the World Travel and leisure Organization (UNWTO). He laid out their plan for the future of UNWTO under their proposed leadership.

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Statement of Intent plus Management

The World Tourism Organization (UNWTO) is becoming an efficient platform providing leadership, assistance and support to the tourism industry in advancing knowledge and travel and leisure policies worldwide.

Tourism has become the stepping-stone of nations’ economies and has turned into an effective system to fight poverty around the globe. The particular sector has transformed cultural distinctions into alliances and has opened possibilities, assumed to have been gone permanently.

With the speedy development of the tourism industry, it really is of utmost importance for member states, connect and affiliate members, and the UNWTO overall, to maintain a commitment to durability and competitiveness. Looking to the future, we need to understand that the choices our nations create today will undoubtedly affect future decades. This is a responsibility that the UNWTO provides proudly upheld for numerous many years, and will continue to pursue.

Considering the aforementioned and developing on the tremendous success of the firm, it is time to usher in a new period of applied initiatives. The UNWTO will put emphasis on concrete tasks with tangible outcomes to further assistance its members in an era associated with innovation, knowledge-sharing, and entrepreneurship.


The UNWTO has turned into a staple of success in the travel and leisure sector; the organization has paved the way with regard to achievements of numerous nations, organizations and therefore people. The success stories of the company have raised its visibility plus importance throughout the world as well as increased understanding of its actions, while higher requirement for support from the organization offers led to increased functions.

Looking ahead, it should be our own priority to pursue result-oriented adjustments and innovations and ensure that the UNWTO further rises to the challenges that will countries face on national, local and global levels.

The tourism sector is definitely changing dynamically; today we are confronted with social and cultural phenomena, that are re-shaping the industry, and it is important that we all further understand and adapt to these types of changes. New challenges require brand new approaches and the UNWTO has to adapt to the upcoming encounters.

In this light, strategic modifications need to be implemented on four methodologies of the organization:

  • Internal
  • External
  • Socio-economic
  • Sustainability.

The aforementioned four undertakings will bring the UNWTO and the travel and leisure industry to new heights associated with progress, achievement, and visibility.


Given that the UNWTO will be moving into a brand new era of more flexible plus pragmatic implementation of projects, the interior workings of the organization will need to concentrate on the same goals.

The organization will adopt a new powerful approach to implementing projects and assisting nations on a practical level. Using this, the internal staff, alongside their current tasks, will follow the new goal associated with helping member states, associate, plus affiliate members to learn and make use of the offering that the UNWTO presents.

With this, the plan and work-flow of the UNWTO may also be expanded to further support the aforementioned objective.


The UNWTO will be undertaking a brand new feat of supporting countries not simply on the national and regional degree, but will become more approachable to give guidelines on management and advertising for different types of tourism destinations to be able to ensure further growth and competition.

The organization can consequently become a reference point regarding destination marketing and management organizations, each on national as well as local degree.

With this, the particular UNWTO will continue to support the particular implementation of the Global Code associated with Ethics for Tourism, the prime concepts to encourage tourism’ s socio-economic contribution and manage possible influences, and achieving the Sustainable Advancement Goals (SDGs).


Within the most recent years, it has turn out to be abundantly clear that apart from the direct economic benefits, the travel and leisure sector can serve as an applied plus effective mechanism in the fight against low income worldwide; it has the capability and possible to empower communities and regain hope to those most in require.

In this lighting, it is our inherent and unwavering priority to continue on this path, to boost social awareness about tourism, convince communities about the potential of the industry and assist their empowerment.


Sustainability plus protection of the environment have always been at the center of the work from the UNWTO. We have had success along with reshaping the 10-Year Framework Plan activities to support sustainable policies, activities and practices. Now that we have the particular Sustainable Development Goals (SDGs) authorized, it marks another substantial advance.

Although we now have had considerable achievements, the issue of lasting development remains a concern. We have to acquire a higher level of understanding of sustainability and also have to exemplify that development is not really hindered by sustainable practices or even policies and that without sustainability from its core, no development will be worth the tradeoff.

In order to achieve the aforementioned strategic objectives, I use identified seven priority issues that will become the focal points of my eyesight for the next four years.

1 . Advantages for the member states, associate plus affiliate members

Within the past decade  the particular UNWTO has grown both in popularity and members. Today, the organization unites 157 countries, 6 associate members plus over 500 affiliate members. These types of members represent the diversity associated with ideas, resources, challenges and achievements of the organization.

Focusing on member states, it is especially important to understand that nations at different levels of development with regards to the tourism sector are sometimes faced with similar challenges.

Even in cases whenever challenges posed might be similar or even relevant to a group of nations, the options presented in each country may be fundamentally different. To this point, the UNWTO needs to dive deeper and recognize not only similar challenges; but instances where similar challenges have been solved in similar environments; thus, offering nations with the guidelines of useful steps to be undertaken to get over their barriers.

In order to achieve this goal, alongside the particular UNWTO, affiliated members of the company will play a key role thanks to their particular knowledge, research and practices.

By emphasizing the particular pragmatic benefits of UNWTO membership, the business will be able to continue its growth with regards to members and uphold its important role as the frontrunner for travel and leisure.

second . Continued integration with the United Nations

We have observed continued integration of the UNWTO using the agenda of the United Nations; this is a greatly important process, as it provides the chance to present the key concerns, vision plus sustainability initiatives on the world system.

With this, the particular celebration of 2017 as the Global Year of Sustainable Tourism meant for Development has to be viewed as one of the crucial successes for the industry and the UNWTO. It truly outlines the range of the sector and will further increase awareness about possibilities and breakthroughs, within the UNWTO, member states, plus associate and affiliate members.

With this, we have to think about the unfortunate fact that in today’ t world tourists need to be more cautious about their travel environment. This is the reason why the particular UNWTO needs to continue its function to promote safe and seamless vacation, and especially elevate its efforts with all the United Nations Office on Drugs plus Crime (UNODC). This will further assistance the integration of tourism to the emergency and security mechanisms; helping safer and more secure travel procedures across the globe. The UNWTO also need to carry on supporting initiatives such as the joint marketing campaign “ Your Actions Count – Be a Responsible Traveler” launched within 2014, which supported the combat illegal trafficking in its various types and relevant issues.

Alongside other undertakings, we need to once again focus on pragmatic projects, and am truly believe that the declaration associated with 2018 as the European Year associated with Tourism and Cultural Heritage, plus similar initiatives that involve cement benefits, value and support, would be the types of activities that will bring forwards new successes for the UNWTO.

3. Improvements in technology and its effects upon tourism

We have to take into account continuous and powerful development of technology in tourism. This technique will only accelerate in the future, and as interpersonal behavior follows new trends, we are faced with a new playfield. I highly believe that cooperation and knowledge spreading is the only way we will come with an opportunity to better understand the future traveling behaviors and patterns.

The technology of today is driving masses to new places, sometimes to places rarely investigated by travelers, thus we have to catch this opportunity and create new location management and marketing models to consider advantage of these new platforms plus support competitiveness, rather than dismissing their own impact.

4. New dimension of assistance on local level

We are more conscious of tourism’ s effects and relationships to other sectors than we have you been before. We understand the delicate cohesion between local level destination advertising management to the overall success plus development of the tourism industry within nations. We are aware of the particularities and challenges of various destinations, with the same time, we understand the reasoning at the rear of successes and “ best practices” of other destinations.

Considering the aforementioned, we need to get into a new phase of analyzing nearby level destination marketing and management procedures. The UNWTO will not only focus on nations’ competitiveness regionally and globally, yet will also have to place emphasis on local-level development. The UNWTO’ s important role in this regard will be to analyze comparable local level destination cases, not just in terms of successful practices, but also simply by identifying success stories in similar financial, social, environmental and tourism growth level cases.

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