Australia : Tourism expert to help drive more visitors to WA
Jul 04, 2018 (Euclid Infotech Ltd via COMTEX) — Tourism Western Australia has engaged former managing director of Tourism Australia and chief executive officer of the South Australian Tourism Commission, Andrew McEvoy on a 12-month contract to guide the implementation of new strategies to drive more visitors to Western Australia.
Mr McEvoy has more than 20 years of experience in the tourism industry, and is the chairman of Alt Event Management and Sealink Travel Group.
During his 12-month consultancy, Mr McEvoy’s focus will be to accelerate the growth of holidaymakers coming to WA by enhancing the implementation of the aviation and marketing strategies outlined in Tourism WA’s Two-Year Action Plan.
Mr McEvoy will work closely with the new Tourism WA managing director – recruitment to this role is progressing well.
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Comments attributed to Acting Tourism Minister Bill Johnston:
“The McGowan Government is committed to growing the State’s tourism industry and driving more visitors into Western Australia.
“We are delighted to have someone of Andrew McEvoy’s calibre, who has experience in aviation development and marketing, to come on board and build on the excellent work being done by Tourism WA.
“Tourism WA has a Two-Year Action Plan, which is the McGowan Government’s blueprint for how we will attract more people to WA.
“Increasing aviation access and getting more impact from our marketing efforts are important parts of that plan.”