Tourism Fiji has appointed marketing and public relations agency AVIAREPS as its representative in Singapore and Malaysia.
The appointment comes with the aim of establishing and strengthening the destination’s brand awareness and engagement among Singaporean and Malaysian travellers.
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They plan do to this through a strategic mix of trade partnerships and marketing communications activities.
“We are pleased to announce the appointment of AVIAREPS as our representative agency in Singapore and Malaysia and look forward to building the profile of Fiji in the region,” said Tourism Fiji chief executive Matthew Stoeckel.
“We know that Fiji has huge appeal to Singaporeans and Malaysians as a holiday destination and are confident that a boosted team in the market through AVIAREPS will continue to grow our visitor arrivals from these sources markets.
“Our appointment of a representative in the region is reflective of the growing importance and our commitment to this market, and we are confident that AVIAREPS is the best choice to achieve our tourism goals.”
AVIAREPS director for Singapore and Malaysia, Charlene Eng said: “We are extremely excited and honoured to be selected as the representative for Tourism Fiji in Singapore and Malaysia.
“The team is looking forward to drive more visitation to Fiji and position it as the preferred destination for leisure and meeting, incentives, conferences and exhibitions (MICE).
“We want to do this by showcasing Fiji’s exciting offerings through experiential content, thereby driving deeper interest and engagement across the different segments.”
As part of the representation, AVIAREPS will be responsible for Tourism Fiji’s travel trade development and marketing, as well as marketing communication and public relations efforts through its regional office based in Singapore.
The company is the global leader in tourism, aviation and hospitality representation with 66 offices in 48 countries around the world.
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