Tourism spend in the Bay of Plenty was estimated to be about $1.8 billion for the year to August, according to the latest monthly tourism figures.
Ministry of Business, Innovation and Employment’s latest monthly regional tourism estimates released today show the Bay’s tourism spend was up six per cent compared to the previous year.
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Manager of sector trends Mark Gordon said the increase in spend was made up of $615 million spent by international visitors which was up eight per cent compared to August 2016 and $1.2 billion by domestic tourists which was up five per cent.
“When it comes to the monthly expenditure, tourism spend in the Bay of Plenty for the month of August 2017 is up nine per cent compared with the month of August 2016.”
The figures showed $113m was spent in the Bay last month.
The ministry developed the monthly regional tourism estimates in consultation with tourism industry representatives to create a better measurement of the value of tourism by region.
“Visitor spending information for the regions helps inform investment and planning in the tourism industry by providing insight into where both domestic and international tourists are spending their money,” Mr Gordon said.
“Our figures are based on card transaction data. Users can filter the data to get the information they need, including breaking it down by year, key areas within regions, country of origin, and tourism product groupings such as accommodation, transport and retail sales.”