THE State Government is underselling WA’s beer-brewing prowess, Perth researchers say.
Abel Duarte Alonso and Nevil Alexander from Edith Cowan University’s School of Business and Law have sung the praises of WA beer as a tourism drawcard.
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While Tourism WA’s Taste 2020 strategy puts a lot of emphasis on Margaret River as a food and wine destination, the say the State’s craft beers could bring more “gourmet travellers” to WA.
The researchers spoke to 57 craft brewers to identify tourism challenges and opportunities.
“Judging from the awards brewers in WA are getting, it’s fair to say they’re producing really good beers,” Mr Alexander said.
“Craft breweries work very well with wineries and food … however, they need recognition and support to thrive.”
Steve Wearing is the head brewer at Homestead Estate, a thriving craft brewery at Mandoon Estate in the Swan Valley.
He said WA’s rising reputation for great craft beer warranted more promotion.
He suggested the State Government could also support the industry through lower excises and higher tax rebates.