Berlin startup Flyiin takes aim at online travel agencies

Berlin startup Flyiin takes aim at online travel agencies

Flyiin takes advantage of a new development in the aviation market, where airlines offer access to their APIs. These allow third-party developers to build software products around the airline’s booking and reservation systems.

If you’re a typical leisure traveler, your purchasing funnel will look something like this: first, you’ll start off at a search engine like SkyScanner, or perhaps Google Flights. After you’ve picked your destination and dates, you will see a range of options. Obviously, you’ll go for the cheapest one.

So, you’ll inevitably be passed to a third-party travel agency. Once your booking is complete, you’ll be emailed confirmation details. To add any extras — like bags or special meals — you’ll have to log into the official airline website using them.

Three separate steps just to make one booking. Like I said, broken. Fragmented, even. Confusing.

One ambitious Berlin-based startup aims to fix this.

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