Bank of Maldives and American Express have announced a partnership to promote Maldives as a leading international tourist destination. The ‘Experience Maldives’ campaign was launched by Minister of Tourism, Mr Moosa Zameer at a ceremony held at Hotel Jen in Male’ this evening.
Details of ‘Experience Maldives’, which is endorsed by the Ministry of Tourism and the Maldives Association of Tourism Industry (MATI), were made public during this evening’s ceremony. Under the campaign, Maldives will be promoted internationallyto American Express’s globalnetwork of clients.Over 20 resorts have announced their participation in the campaign and they will make available a number of attractive offers to encourage tourists to consider Maldives as their preferred holiday destination.
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BML CEO and Managing Director, Andrew Healy commented ‘We are delighted to partner with American Express on this major new destination marketing campaign. This is an important initiative for the country and it will promote Maldives to travelers from across the globe. We are grateful for the strong personal support extended by Minister Zameer, and we will continue to work with the Ministry of Tourism, MATI and other stakeholders to support the industry.’
Manoj Adlakha, Senior Vice President and CEO, American Express Banking Corp.said, ‘This campaign will raise Maldives’ profile among the premier clientele of American Express around the world. It demonstrates our commitment to support our merchant base in Maldives andwe are confident bringing more American Express cardholders to the country will deliver significant economic benefits. We are delighted to work with the Ministry of Tourism, MATI and Bank of Maldives to do our part to raise Maldives’ international profile.’
(c) 2017 Miadhu Daily Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers