Breaking News: Pacific Asia Travel Association (PATA) teams up to develop new tools for tourism
In the age of climate change and overtourism, several organizations are coming together to equip the sector with the critical skills needed to manage tourism. The Pacific Asia Travel Association (PATA) announced a new partnership with global charity The Travel Foundation, EplerWood International, and Cornell University’s Centre for Sustainable Global Enterprise, a year after the publication of their report Destinations at Risk: The Invisible Burden of Tourism.
Through this collaboration, the partners aim to develop new tools and educational content for PATA’s destination members which can then be applied globally.
Dr. Mario Hardy, CEO of the Pacific Asia Travel Association, said: “It is imperative that our travel and tourism industry forges new methods to account for the full costs of our activities, to ensure the sustainable and responsible development of destinations for the future. The partnership is a welcome step forward for the Association and aligns with our 2020 theme, Partnerships for Tomorrow.”
Amongst its findings, The Invisible Burden report illustrated that destinations urgently require increased capacity and skills to manage the costs associated with tourism growth, to protect the world’s most treasured natural and cultural assets.
The partnership will build on its ground-breaking work with new research to better understand the skill gaps destinations face as they tackle critical management challenges. Practical training tools and resources will be developed, including:
- holistic accounting methods that measure the invisible burden of tourism;
- data management skills to manage tourism growth in destinations;
- better reporting systems and collaboration between local authorities and the private sector; and
- innovative financing mechanisms that enable tourism destinations to cover the costs of new solutions.
Announcing the next phase of…