Flights between Britain and New York costing less than £60 are set to be introduced in the new year.
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Tickets will be sold on flights to airports other than JFK using six Boeing 737MAX aircraft which burn less fuel than other long-haul planes, the Times reported.
Earlier this month the airline revealed that it would cut US-bound services leaving Gatwick from 34 to 22 flights a week from next year.
British Airways cut flights to the US from the UK earlier this year.
Flights on the Boeing 787 Dreamliner aircraft will start at £135.