Josh Leibowitz, Senior Vice President for Cunard North America and Chief Strategy Officer for Carnival Corp, was part of the panel “Guest-centricity Delivers on the Experience of Travel” at the Adobe Summit 2017 in Las Vegas – the world’s premiere digital marketing conference. The top leaders and thinkers in digital came together at the annual event March 18-22 to discuss how to create and market outstanding customer experiences.
With over 150 attendees at the panel discussion, Leibowitz shared the stage with Scott Petry, Head of Technology for Sapient Razorfish, Andy Kauffman, Vice President, Digital Direct & Marriott.com at Marriott International, and moderator Julie Hoffman of Adobe. The panel spoke about the vacation experience and how important it is today. Leibowitz explained that in 2015, more than 50% of all workers left vacation time unused, not taking advantage of the restorative powers of an escape, specifically ocean-going travel.
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“At Carnival Corporation, we’re about inspiring people to take an ocean vacation, matching them to the right brand and working together as a company,” said Leibowitz. “Each of Carnival Corp’s ten brands can be matched to nearly every personality type, occasion and need state in the market.”
The Adobe Summit 2017 attracted a record-breaking 12,000 attendees with featured speakers including Super Bowl MVP Peyton Manning, Comedian Kate McKinnon, and executives from Facebook, Microsoft, National Geographic, the NBA and many more.