CBMM earns Maryland Tourism award
ST. MICHAELS — The Chesapeake Bay Maritime Museum in St. Michaels was honored at the 38th annual Maryland Tourism and Travel Summit, held Nov. 14-16 at the Hyatt Regency Chesapeake Bay in Cambridge. The summit was sponsored and managed by the Maryland Tourism Coalition, drawing together hundreds of the state’s top tourism industry professionals.
CBMM received the “Best Digital Campaign Award” for its unique use of digital media integrated with advertising creative and other campaign components promoting CBMM as an idyllic, waterfront wedding venue.
CBMM’s campaign included digital advertising across a network of websites, all of which then directed visitors back to the museum’s website, where they had the option to download CBMM’s official wedding guide for additional information and details.
The Maryland Tourism Coalition annually presents awards recognizing creative, thoughtful and innovative destination marketing programs that bring visitors to Maryland.
For this project, CBMM’s communications department consulted with a media partner to determine optimal ad targeting, frequency and placement for its campaign, which resulted in booked weddings on 100 percent of its available dates for 2018.
“The campaign features high-end photography, rotating imagery, professional design and brand support to help showcase the upscale beauty of CBMM’s venues and encourage visitors to make the Chesapeake part of their wedding story,” said CBMM Communications and Art Director Izzy Mercado, who spearheaded the project.
The Maryland Tourism Coalition advocates on behalf of Maryland’s tourism industry, requesting funding for promotion and advertising from the Maryland General Assembly and the Executive Branch of Government.
Today, Maryland’s tourism industry returns millions of dollars to the state and local tax bases, while supporting more than 200,000 jobs. At the conference, Maryland’s Office of Tourism reported more than 40 million people visited Maryland in 2017, generating $2.4 billion in state and local taxes while maintaining a growth rate of about two percent each year. More information is at mdtourism.org.
The Chesapeake Bay Maritime Museum is a non-profit educational organization dedicated to preserving and exploring the history, environment, and culture of the entire Chesapeake Bay region, and making this resource available to all. Every aspect of fulfilling this mission is driven by CBMM’s values of relevancy, authenticity, and stewardship, along with a commitment to providing engaging guest experiences and transformative educational programming, all while serving as a vital community partner. For more information, go to cbmm.org or call 410-745-2916.