Coca-Cola is releasing a boozy version for the first time ever

Coca-Cola is releasing a boozy version for the first time ever

{“post”:{“_id”:”5aa0ce80f11b2c337c000b5b”,”id”:”2018/03/08/coca-cola-alcohol-japan”,”title”:”Coca-Cola is releasing a boozy version for the first time ever”,”title_tag”:null,”author”:”Johnny Lieu”,”post_date”:”2018-03-08T05:47:40+00:00″,”post_date_rfc”:”Thu, 08 Mar 2018 05:47:40 +0000″,”formatted_date”:” 1 hour ago”,”formatted_shares”:”34″,”sort_key”:”1ETOoY”,”link”:”https://mashable.com/2018/03/08/coca-cola-alcohol-japan/”,”content”:{“full”:”u003Cpu003EMixing booze with Coke is not a new thing.u003C/pu003Enu003Cpu003EBut now, Coca-Cola’s Japanese arm has seemingly caught on to that fact, with the news it’ll look to release an alcoholic drink for the first time in history.u003C/pu003Enu003Cdiv class=”see-also”u003Eu003Cp class=”see-also-link”u003ESEE ALSO: u003Ca href=”https://mashable.com/2018/02/04/tea-drinkers-bias-coffee-drinkers/”u003EWhat it’s like to live as a tea drinker in a coffee drinker’s worldu003C/au003Eu003C/pu003Eu003C/divu003Enu003Cpu003EIt’ll be what’s called a Chu-Hi in Japan: A canned, ready-to-drink alcoholic beverage that’s traditionally made with the spirit shōchū, carbonated water, and lemon.u003C/pu003Enu003Cpu003EYou can get Chu-Hi in flavours like lime, grapefruit, among others, and can get as strong as u003Ca href=”https://uk.reuters.com/article/us-japan-brewers/japans-brewers-quench-summer-thirst-with-canned-cocktails-as-beer-sales-slide-idUKKBN0F72FS20140703″ target=”_blank”u003E9 percent alcoholu003C/au003E. While Coca-Cola haven’t released any detail about the product, it appears they won’t be dropping anything too heavyweight.u003C/pu003Enu003Cpu003E”We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas,” president of Coca-Cola Japan, Jorge Garduño, said on the company blog.u003C/pu003Enu003Cpu003EAround the world, The Coca-Cola Company has looked to innovate with variations of the drink to stem plummeting soda sales. u003C/pu003Enu003Cpu003ESome of these have been in the low or no sugar category, such as the poorly performing u003Ca href=”https://www.smh.com.au/business/companies/cocacola-life-disappears-from-australian-shelves-20170426-gvshg1.html” target=”_blank”u003ECoca-Cola Lifeu003C/au003E. Others experimented with unconventional flavours, like u003Ca href=”https://mashable.com/2016/11/01/coca-cola-ginger-australia/”u003ECoca-Cola Gingeru003C/au003E and u003Ca href=”https://mashable.com/2017/09/26/coca-cola-coffee-review/”u003ECoca-Cola Plus Coffee No Sugar.u003C/au003Eu003C/pu003Enu003Cblockquote class=”pull-quotes” data-fragment=”i-dont-think-people” data-description=”u0026quot;I don’t think people around the world should expect to see this kind of thing from Coca-Cola.u0026quot;” data-micro=”1″u003Eu003Cpu003E”I don’t think people around the world should expect to see this kind of thing from Coca-Colau003Cstrongu003E.”u003C/strongu003Eu003C/pu003Eu003C/blockquoteu003Enu003Cpu003EAs for boozy Coke, it’s very likely you’ll only be able to buy this in Japan, given the specific market it’s trying to compete in.u003C/pu003Enu003Cpu003E”It makes sense to give this a try in our market. But I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” Garduño added. u003C/pu003Enu003Cpu003E”While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here.”u003C/pu003Enu003Cpu003ECoca-Cola have every incentive to do so, with Japan’s ready-to-drink alcohol market growing 13 percent in 2016, u003Ca href=”http://www.euromonitor.com/rtds-high-strength-premixes-in-japan/report” target=”_blank”u003Eaccording to Euromonitoru003C/au003E. u003C/pu003Enu003Cpu003EAppealing to women and younger people, Chu-Hi drinks enjoy lower taxes if they don’t exceed 9 percent alcohol, thanks to Japan’s complex alcohol taxation system. u003C/pu003Enu003Cdiv class=”bonus-video-card”u003Enu003Ch2 class=”title”u003Eu003Ca href=”https://mashable.com/2018/03/06/japan-tests-self-driving-taxi/” target=”_blank”u003EWATCH: Japan is testing out self-driving cars and new ‘Uber’ appu003C/au003Eu003C/h2u003Enu003Cpu003Eu003Ciframe src=”https://www.youtube.com/embed/Yt-OwU3JWr0?enablejsapi=1u0026amp;” data-template=”bonus – YT” data-ytchannel=”Mashable”u003Eu003C/iframeu003Eu003C/pu003Enu003C/divu003E”,”intro”:null,”plain”:”Mixing booze with Coke is not a new thing.nBut now, Coca-Cola’s Japanese arm has seemingly caught on to that fact, with the news it’ll look to release an alcoholic drink for the first time in history.nSEE ALSO: What it’s like to live as a tea drinker in a coffee drinker’s worldnIt’ll be what’s called a Chu-Hi in Japan: A canned, ready-to-drink alcoholic beverage that’s traditionally made with the spirit shōchū, carbonated water, and lemon.nYou can get Chu-Hi in flavours like lime, grapefruit, among others, and can get as strong as 9 percent alcohol. While Coca-Cola haven’t released any detail about the product, it appears they won’t be dropping anything too heavyweight.n”We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas,” president of Coca-Cola Japan, Jorge Garduño, said on the company blog.nAround the world, The Coca-Cola Company has looked to innovate with variations of the drink to stem plummeting soda sales. nSome of these have been in the low or no sugar category, such as the poorly performing Coca-Cola Life. Others experimented with unconventional flavours, like Coca-Cola Ginger and Coca-Cola Plus Coffee No Sugar.n”I don’t think people around the world should expect to see this kind of thing from Coca-Cola.”nAs for boozy Coke, it’s very likely you’ll only be able to buy this in Japan, given the specific market it’s trying to compete in.n”It makes sense to give this a try in our market. But I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” Garduño added. n”While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here.”nCoca-Cola have every incentive to do so, with Japan’s ready-to-drink alcohol market growing 13 percent in 2016, according to Euromonitor. nAppealing to women and younger people, Chu-Hi drinks enjoy lower taxes if they don’t exceed 9 percent alcohol, thanks to Japan’s complex alcohol taxation system. nnWATCH: Japan is testing out self-driving cars and new ‘Uber’ app”},”shares”:{“facebook”:34,”total”:34},”image”:”https://i.amz.mshcdn.com/gCDLKOGdwjJhICBIr4yuJHrNH1g=/950×534/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F729398%2F54338e61-87a6-46f0-85a3-1b09a0114c25.jpg”,”feature_image”:”https://i.amz.mshcdn.com/lqiy6yJHamAgm4ui1lNv5AK79qI=/1438×0/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F70273%2F69d69c6c-5625-4adf-9fdf-e547269a3aca.jpg”,”responsive_images”:null,”short_url”:”http://on.mash.to/2oS939n”,”display_title”:”Coca-Cola is releasing a boozy version for the first time ever”,”choice”:false,”mash_debut”:false,”weed_in_america”:false,”spotlight”:false,”shortcode_data”:{“ooyala”:[{“data-slug”:”Qml4MqVoqy”,”data-ytid”:”Yt-OwU3JWr0″,”data-source”:”blueprint”,”data-template”:”bonus”}],”gallery”:[]},”excerpt”:”Big in Japan.”,”show_sponsorship”:null,”sponsorship_footer”:null,”channel”:”Culture”,”channel_label”:”Culture”,”channel_link”:”https://mashable.com/culture/”,”tweet_text”:”Coca-Cola is releasing a boozy version for the first time ever”},”hot”:null,”big”:null,”channel”:{“_id”:”4d38eb5d5198407a11004065″,”id”:”culture”,”name”:”Culture”,”posts_count”:17859,”url”:”https://mashable.com/category/culture/”,”responsive_images”:null}}