The city was honoured last year as “Asia’s Leading Festival and Event Destination” at the World Travel Awards Asia & Australasia Gala Ceremony.
Vice Chairman of the municipal People’s Committee Ho Ky Minh said the city hopes to forge tourism links with the central and Central Highland regions, prioritising sea-based tourism, MICE (meetings, incentives, conferences and exhibitions) tourism, culture-history tourism, and ecological tourism.
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It will regularly host tourism, sport, culture, and festival events at national, regional and international levels to promote Da Nang as a friendly destination, he added.
Da Nang hopes to welcome nine million visitors by 2020, with 30% being international holidaymakers, and rake in VND31.5 trillion (US$1.38 billion) in revenue.
In the fourth quarter of 2017, the city has been completing the amendments to a master plan on tourism development by 2025, with a vision toward 2030, and a project on preferential policies to develop Thua Thien Hue-Da Nang-Quang Nam tourism, and promote tourism in key markets in Asia.
Da Nang is famous for its beautiful destinations, especially beaches. Visitors can admire the natural wonders in Ba Na Hills, explore the jungle in Son Tra Peninsula, and pray at Linh Ung Pagoda with Vietnam’s highest Bodhisattva Statue at 67 metres.
In 2017, Da Nang is expected to greet 6.5 million visitors, including more than 2 million foreigners. The city is now home to 83 investment projects in tourism and services worth around US$7.3 billion.