Danger, Will Robinsons.
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Netflix is spamming every last one of you on Twitter, targeting anyone called Will Robinson with the next Lost in Space teaser.
Reported by io9, the new glimpse for the Netflix reboot is arriving through the Lost in Space Twitter account, with a full trailer expected Tuesday.
But the kicker is that included in each tweet is a direct Twitter handle of any Will Robinson the team can find. Will Robinson is one of the show’s main characters.
It’s a pretty bold PR move for Netflix, who clearly doesn’t think many people will be annoyed at being spammed — and look, maybe they won’t.
Just be glad you’re not in danger.
— Lost In Space (@lostinspacetv) March 5, 2018
There are hundreds of people named Will Robinson who have been spammed so far, and with Lost in Space arriving on Netflix on April 13, expect plenty more.