KUALA LUMPUR: The Kuala Lumpur City Hall (DBKL) has been actively playing its part in promoting the city as a tourist destination.
Federal Territories deputy minister Datuk Dr Loga Balan Mohan said DBKL had established a Tourism Bureau which is working closely with the Tourism and Culture Ministry to promote Kuala Lumpur.
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“The Tourism Bureau is a branding and marketing initiative to bring in more domestic and foreign tourists to Kuala Lumpur.
“This can be referred to the Kuala Lumpur Tourism Plan 2015-2025,” he said in reply to a question by Datuk Ahmad Fauzi Zahari (BN-Setiawangsa) in Dewan Rakyat.
The bureau, with its advisory board made up of representatives from various industries including hotel associations, tour agencies and airlines, had been tasked to implement the plan.
It aims to double foreign tourist arrivals and quadruple tourism income from RM19 billion in 2013 to RM79 billion by 2025.
At the same time, Loga Balan said DBKL had developed the digital apps so that tourists, especially digital-savvy travellers, can enjoy simplicity on the go.
The apps make it easy for tourists to visit popular destinations in Kuala Lumpur by providing all the necessary information, he said.
Kuala Lumpur was recently ranked the 10th most visited city in the world, according to a global survey.
According Euromonitor International’s Top 100 City Destinations 2017, 12.29 million foreign tourists visited Kuala Lumpur last year.
The city is expected to attract 12.8 million foreign tourists in 2017, charting a 4.5 per cent growth compared to 2016 arrivals.
Reports by ARFA YUNUS, BEATRICE NITA JAY and FERNANDO FONG