Discover Your “Scot Story” This Scotland Week

NEW YORK, April 6, 2017 /PRNewswire/ — Today is Tartan Day, a nationally-recognized holiday that honors the ancestral connections between the U.S. and Scotland. In honor, Scots and honorary Scots are invited to explore their heritage and uncover their “Scot Story.”  Recognizing the tremendous popularity of genealogy in the U.S., Scotland is celebrating Tartan Day by inviting all ancestry enthusiasts to follow along a journey of discovery that will connect the past and present.  People will tell their #MyScotStory with trips throughout Scotland, chronicled through videos, photos, social posts and content on

The “Scot Story” program highlights today’s Scotland – the innovators, visionaries and champions of the many industries that make up the country’s rich culture and are celebrated around the world.  Additionally, the “Scot Story” program will showcase the links in industry, education and culture that Scotland shares with North America.

Scottish experts from various industries will be introduced on throughout the campaign, launching today, April 6.  These experts will share their versions of modern Scotland and help create #MyScotStory journeys for three U.S. social influencers: Jo Stougaard (@MyLastBite), food and travel writer and influencer; fashion vlogger Lindsey Hughes (@lindseyhughes; @livinlikelindsey); and lifestyle vlogger Mark E. Miller (@markemiller, @marke_miller), to help them explore their heritage and experience the warm welcome, innovative industries and spirit of today’s Scotland.  Each has different connections and desires for their journey:

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  • Jo Stougaard’s family has deep connections to their Scottish roots.  Her great-grandmother hails from Clan Maxwell and Jo is excited to explore her ancestral region of Dumfries and Galloway, including Caerlaverock Castle, one of the family seats of the Maxwells’.  She will also take inspiration from Scotland’s natural larders and tour with top chefs, including Scott Davies of the Three Chimneys and Brian Grigor of Number One – just two of the 13 restaurants in Scotland holding Michelin stars.
  • Lindsey Hughes has yet to discover her family’s Scottish heritage, but is interested in learning more about Scotland’s style history – and the fashion brands that have received international fame.  She will work with ScotlandsPeople, part of the National Records of Scotland, to trace her family tree.  She will also partake in some of the country’s top music festivals, headlined by Radiohead, Kasabian, Biffy Clyro, George Ezra and Stormzy.
  • Mark E. Miller’s connection to Scotland traces to his college roommate, who was from Scotland and instilled in him an affection for and interest in the country.  An avid rock climber and outdoorsman, Mark is excited to explore his “adopted” heritage and experience all the outdoor adventures the rugged landscapes have to offer.  He will also be sharing insights with “unicorn” company Skyscanner’s social media gurus.

“Even though I’ve visited Scotland before, said Jo Stougaard (@MyLastBite), “experiencing it through the eyes of some of the country’s top chefs and visiting their restaurants and cities – as well as those related to my ancestors – changes my perspective completely and makes everything new and vibrant.  I’m really excited to experience my ‘Scot Story!'”

As part of “Scot Story,” international Scots are invited to visit and explore their roots and understand the roles their relatives played in making Scotland the diverse and dynamic country it is today.  

Additional information, trip itineraries and images will be available at and @AboutScotland, #myscotstory.  “Scot Story” is a collaboration between the Scottish Government, VisitScotland and ScotlandsPeople.

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