Nobody does Snapchat and Instagram Stories quite like DJ Khaled.
The man behind the phrases “major key” and “bless up” has built a massive following on social media over the lastfew years documenting the extraordinary moments (and the inane ones, too) of his day-to-day life. Khaled’s practically mastered the medium.
And now he’s taking his social media storytelling skills to music lifestyle brand WeBuyGold, which will launch its first ever show The Bless Up with Khaled on Tuesday.
Founded by Altmann and Eric Posen, the WeBuyGold team—based in Los Angeles—is made up of about seven people.
It includes Emmy Award winners from CBS and FOX, as well as content producers and executives from Refinery29, Nike, and Conde Nast.
The brand initially launched out of digital media company Naritiv Inc., one of the first companies to develop branded Stories content for today’s largest brands, including Freeform, Marriott, and Red Bull.
Now, Altmann said, WeBuyGold is hoping to build its brand specifically around content for stories.
“At the core, stories is something we understood really well allowed us to be dynamic with our programming,” he said. “And this type of content—the stories content—is starting to become universal.”
Khaled’s show kicks off those efforts.
“By working with WeBuyGold, we’re to going tell stories in a new way about the biggest and up-and-coming artists across music,” DJ Khaled said in a statement. “Our first show embodies everything I am about. It’s an opportunity for me to show how grateful I am and share that with my fans by blessing them up.”
Three more original shows will debut on WeBuyGold this month including: MyAtlanta featuring photographer Cam Kirk, CloseUp with singer/songwriter FLETCHER, and UpNext.