PR Newswire (paid press release):
PLANO, Texas, Jan. 19, 2018 /PRNewswire/ — Dr Pepper, one of America’s leading soft drink brands, is proud to announce it is becoming an official sponsor of TSM, the six-time North American League of Legends Championship Series Champions. Through this key partnership, the brand is committing to celebrating the excitement of gaming as a part of the gaming community. Whether it be gaming solo or with friends, watching casual streams or championship games, Dr Pepper plans on being in on the fun.
“We are thrilled to be partnering within esports in a way that allows Dr Pepper to engage across multiple platforms with the gaming community. From playing games alone, with friends, watching streams or championship spectating – Dr Pepper wants to share in the fun of gaming!” Blaise D’Sylva, VP Media & Entertainment Dr Pepper.
This is Dr Pepper’s first major esports team sponsorship and TSM is ecstatic to be representing the brand across all it’s competitive teams through dedicated and original content.
“I remember Dr Pepper’s part in esports while I competed in MLG back in Seasons 1 & 2 – it was really cool to see Dr Pepper given away to fans everywhere. It’s super exciting to have someone that was there at the start of esports come back to the scene through sponsoring TSM. It’s a big honor for us to be able to represent such a large company and I’m really looking forward towards growing both our brands together!”
-Andy ‘Reginald’ Dinh
TSM is excited about making this a meaningful partnership by helping Dr Pepper engage with its passionate community and celebrate major moments in esports together. The organization is delighted to play a part in bringing back the commitment that Dr Pepper has previously made to the gaming community and is looking forward to creating engaging content alongside the brand in the coming year.
About Dr Pepper:
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.
Catalyst Sports & Media, a leading esports advisory agency, and Initiative, a media agency that is part of IPG Mediabrands, negotiated the deal on behalf of DPSG.
Team Solomid (TSM) is one of the premier North American professional gaming organizations, being well known for its emphasis on tournament success and gigantic fanbase. Founded in 2009 by Andy ‘Reginald’ Dinh, the organization has fielded some of the most successful professional players in the western hemisphere across multiple titles such as League of Legends, Smash Brothers, and Vainglory. Their flagship League of Legends team is one of the most decorated in North America, which to date has attended every NA LCS playoff finals and holding the record for the most championship titles. In addition to their tournament success, TSM has boasts one of the most popular networks of streamers, spanning additional titles such as PLAYERUNKNOWN’S BATTLEGROUNDS, Fortnite, Hearthstone, and Overwatch.
CONTACT: Marti Breedlove, [email protected]
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SOURCE Dr Pepper Snapple Group
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