Dubai targets Saudi tourist market through Al Tayyer tie-up
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has formed a strategic alliance with Al Tayyar Travel Group, Saudi Arabia’s leading tourism and travel company, to further improve the emirate’s position because the preferred destination for Saudi visitors.
The partnership will pave the true method for launching unique initiatives that can help expand Dubai Tourism’ s marketing visibility and reach within Saudi Arabia, among Dubai’s top three visitor source markets.
The promotional strategies will undoubtedly be implemented through Al Tayyar Travel Group&rsquo primarily;s strategic web business unit, the biggest home-grown digital travel company in the Mena region that manages two cutting-edge online travel platforms on the net, mobile web and app: Almosafer and tajawal.
The alliance shall see Almosafer creating inspirational content on Dubai’s tourism offerings to be promoted across all its communication channels. The web travel platform in addition has collaborated with the most prominent Saudi-based social media marketing influencers, Mohammed Alnhet, to build up an exciting group of videos showcasing the diversity of Dubai’s experiences and attractions.
Commenting on the alliance, Issam Kazim, CEO, Dubai Corporation for Commerce and Tourism Marketing (DCTCM), said: “We have been very happy to form a strategic alliance with Al Tayyar Travel Group, among Saudi Arabia’s leading travel agents, to work to advertise the diversity of Dubai&rsquo together;s offerings to Saudi travellers. We’ve a shared vision of positioning Dubai because the destination of preference for Saudi visitors, and our partnership will support the achievement of mutual business goals further.
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“The geographical proximity of our countries plus the known proven fact that we share exactly the same values and cultural backgrounds, makes the GCC, saudi Arabia especially, a core market for Dubai’s tourism industry. Moreover, families – our key audience – constitute the majority of the visitors out of this region sufficient reason for the support of strategic partnerships with travel agents such as for example Al Tayyar Travel Group, we have been confident of attracting more visitors out of this segment even.”
Almosafer will offer you special hotel and flight deals exclusively for Saudi travellers to Dubai such as for example top things-to-do in the town, iconic attractions to go to, a slew of handpicked shopping and restaurants options, along with travel tips. The web travel platform shall create special Dubai-centric vacation packages, tailored to each one of the travel segments – couples, families, business or individuals travellers.
Abdullah Bin Nasser Al-Dawood, CEO, Al Tayyar Travel Group said: “Both Al Tayyar Travel Dubai and Group Tourism have ambitious growth plans in Saudi Arabia, and I’m thrilled we’ve reached this new partnership which will continue steadily to significantly benefit our respective businesses, increasing inbound tourism for Saudi travellers to Dubai, and boost GCC travel industry all together.
“Almosafer suits the discerned needs of Arab travellers, with simple-to-use mobile applications and easy-booking services. With a concentrate on making travel smooth and accessible, whilst offering the most recent secure payment options, full transparency in pricing, deals and offers, Almosafer is really a go-to platform for Saudi people to Dubai, to greatly help plan their family vacations, business trips, staycations and much more.”
The strong fascination with visiting Dubai is reflected in the truth that Almosafer witnessed a 41 % growth in Dubai bookings from 2017 to 2018, of the year whilst Dubai Tourism confirmed that in the initial five months, the emirate welcomed 630,000 Saudi visitors. – TradeArabia News Service