Edrington pays tribute to innovation and surrealism with travel retail-exclusive release of The Macallan

Edrington pays tribute to innovation and surrealism with travel retail-exclusive release of The Macallan

Sensory experience: The Macallan Concept No. 1.



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Edrington Travel Retail has unveiled the initial release in a limited-edition group of The Macallan celebrating the world’s visionaries.

The travel retail-exclusive The Macallan Concept No. 1 is inspired by surreal art and innovative production techniques have already been used to generate the single malt, Edrington said.

december and selected travel shops throughout Asia

It will undoubtedly be available exclusively in Dubai Duty Clear of 1, Australia, the center East, From January 2019 europe and the Americas.

The era has been produced from whiskies matured first in sherry-seasoned oak casks and for the same amount of time in ex-bourbon casks.

“The Macallan Concept No. 1 is whisky offers and reimagined a compelling new sensory experience that rewards with every sip,” said The Macallan Master Distiller Nick Savage. “The innovative process developed to make this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence.

“Characterised by notes of citrus ginger and fruits, with a hint of dried fruit, The Macallan Concept No. 1 creates a subtle and soft sweetness before a dry and lingering oak finish.”

Edrington Global Travel Retail Director Igor Boyadjian commented: “We’re proud to unveil the initial release in The Macallan’s innovative travel retail-exclusive product range latest.

“By ‘breaking the norm’, Concept No.1 reinforces our commitment to offering exciting products to we&rsquo and travellers; re confident this fresh innovation will prove alike appealing to travellers and collectors.”

The Macallan Concept No. 1’s packaging includes a surrealist design of The Macallan Six Pillars.

It is bottled at an ABV of 40% and contains a recommend value of US$125.

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