Mumbai, Sep 1 (IANS) A brief film on Jammu and Kashmir tourism, launched by the constant state government, has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA) here.
The ad film titled “Warmest Put on Earth” launched by the state’in September 2017 has been declared the winner in the &lsquo s Tourism Department; Tourism and travel Category’ here on Friday at IndiAA awards held, according to the official statement.
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IndIAA Awards may be the intellectual property of the IAA India chapter, and was instituted in 2015. The award recognises mainstream creative promotional initiatives.
The film highlights the hospitality of Kashmir. The 5-minute film was the initial such big campaign launched by the Kashmir government.
Conceptualised by J. Walter Thompson, it had been directed by filmmaker Amit Sharma
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In 2014, the Union Ministry of Tourism had launched a campaign and won the ‘Blue Elephant’ at ‘Kyoorius Creative Awards’.