Football: Roma's online campaign helps find five missing children

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AS Roma launched the campaign on June 30 and has partnered with aid groups around the world [Twitter]

A social media campaign by Italian football side AS Roma has helped to locate a fifth missing child around the world since its launch in June.

The Italian club, in partnership with different charities, has been using videos of its transfer announcements to feature the faces and share details of missing children on its social media platforms.

A 16-year-old girl from London, who went missing on July 12, appeared in seven different videos before she was found, the club announced on Thursday, making her the second teenager recovered in the UK and fifth worldwide. 

“Fantastic news! AS Roma has tonight been informed by our amazing partner @missingpeople that a 16-year-old girl from London has become the fifth young person featured in Roma’s missing children social media campaign to be found safe,” AS Roma said in a Twitter post.

This came after the UK-based group Missing People provided the Italian club with 20 British cases to feature in the campaign.

“We are really thankful to our friends at AS Roma for sharing their transfer videos featuring the missing children on social media,” Jo Youle, CEO of Missing People, said in a statement. 

“With the help of their millions of fans, it has raised awareness of missing children and young people to a wide audience.”